Cloudinary Blog

Deporvillage Reaches Peak Performance With Cloudinary

 Deporvillage Reaches Peak Performance With Cloudinary

Providing an exceptional shopping experience to sports and fitness enthusiasts in Spain and throughout Europe is the primary goal of Deporvillage, a top online sports retailer. Offering more than 60,000 premium-brand products, Deporvillage is expanding in Europe and plans to grow globally. With monthly unique page views totaling 30 million on its site, which features over 8,000 images of seasonal products, the company faced a formidable challenge early on to render the site responsive on all devices at all times.

The Challenge: Serving Customers Cost-Effectively on Desktop and Mobile

The Deporvillage engineering team summed it up well: “Our challenges were clear: costs and responsive experiences.”

Storing a high volume of product images was costly. Moreover, the tasks involved in manually adding or removing them for seasonal promotions and optimizing them for size and format, which largely accounted for site responsiveness, were time-consuming and onerous. Complicating matters was that mobile access made up about 70 percent of Deporvillage’s web traffic and roughly 55 percent of all conversions were mobile, which required different image versions to fit all screen sizes. Plus, Deporvillage is in six languages, maintained in separate sites.

The Cloudinary Solution: Streamlining the Image-Management Workflow

Soon after adopting the Cloudinary platform, Deporvillage waved goodbye to its workflow hassles, thanks to its ability to perform these two major tasks on Cloudinary:

  • Automate the entire image-management workflow, ultimately delivering images in the optimal size and format through URL-based APIs.
  • Store the images in the cloud, complete with easy access and the ability to manipulate them on the fly.

Benchmarking with Google PageSpeed revealed that, without automation, Deporvillage developers would have had to manually determine the correct format, quality, and resolution of each image for each browser and viewport; create at least six versions for each image; store them; and add the delivery logic. That was a lengthy 20-minute process per image before they turned to Cloudinary.

The Result: Optimal, Engaging Experience for All Customers

With Cloudinary, Deporvillage can dynamically process images for 1,000 products on demand every two to three weeks. Additionally, Cloudinary saves Deporvillage hosting expense and delivers the following impressive results:

  • A minimum of 30-percent reduction in page load-time
  • A monthly saving of 240-plus man hours
  • Faster product-launch cycles
  • Centralization of digital asset management (DAM) across the site’s six-language versions

"What we love most is being carefree. It's so much easier to change our page designs with Cloudinary behind the scenes," said one user. To Deporvillage’s developers, not only is Cloudinary intuitive and simple to use, it also ensures superior website performance by supporting browser-specific web formats, such as Google's WebP.

“In short, Cloudinary is exactly what is needed for dynamic, high-traffic websites like Deporvillage," —The Deporvillage team.

Recent Blog Posts

Creating an API With Python Flask to Upload Files to Cloudinary

Code

Cloudinary offers SDKs for many programming languages and frameworks. Even though it also offers an Upload API endpoint for both back-end and front-end code, most developers find the SDKs very helpful. If you're working with a powerful back-end framework like Python Flask, you'll be happy to hear that a Python SDK is now available.
This tutorial walks you through the process of building an API to upload images to Cloudinary. You can also upload other file types, including video and even nonmedia files, with the API.

Read more
How to Use the Cloudinary Media Editor Widget

At Cloudinary, we manage the entire pipeline of media assets for thousands of customers of varying sizes from numerous verticals.

As part of our commitment to support the entire flow of media assets, we are now introducing an intuitive media editing widget: an out­-of­-the-­box, interactive UI providing your users with a set of common image editing actions for immediate use on your website or web app. The widget is interactive and simple, built on Cloudinary's transformation capabilities, and requiring only a few lines of code to integrate. Afterwards, you can seamlessly and effortlessly add content to your site or app with no need for in-house image editing capabilities.

Read more
Shoppable Video Is Becoming Popular in E-Commerce

As pandemic restrictions necessitated, many shopping trips in 2020 took place outside the traditional brick-and-mortar store, or at least void of the physical aisle-browsing experience. Same-day curbside pickup became a safe and convenient alternative, and e-commerce transactions skyrocketed as consumers shopped online. In fact, Digital Commerce 360 estimates that, compared to 2019, e-commerce transactions grew by more than 40% last year.

Read more
Enhance Your Travel Site With Cloudinary in Anticipation of a Return to New Normal

Read more
The Benefits of Headless DAMs

Headless is not a buzzword anymore. In fact, the concept of headless architecture is gaining momentum due to the flexibility it offers for composing new experiences and for tackling the undue complexity of an ever-evolving technology stack. That’s because while the evolution of the martech landscape has enabled disruptive, digital innovations, the approach of buying point solutions for solving specific challenges can expose companies to the complicated nature of new technologies, systems, and platforms.

Read more