Cloudinary Blog

How to pad images with automatic color selection

Auto padding images with content-aware color padding

How you present the content of your website can be just as important as the content itself. The images you display need to conform to the graphic design of your site, and every image needs to fit within a predefined size. Although that may be simple enough to achieve when you are dealing with your own images, the task can be more challenging when displaying images uploaded by your users.

Your users could potentially upload their images in a variety of resolutions and sizes. This means you need to adjust the images on-the-fly to fit within the available space defined by your graphic design. However, for images that are uploaded with a different aspect ratio than the area reserved to display it, a simple scaled resize will result in extra space either above and below the image or on the left and right. It also could affect the spacing of other elements on your page. To make sure you end up with an image that is the right size to fill all of the available space, you will generally need to add padding to the image as well, either using CSS or by manipulating the original image.

Simple image padding

Now the question becomes, how do you add the extra padding to the image so that the end result fits properly and looks professional? We could simply decide that the extra padding added to all the images needs to conform to a specific color, for example: white. You could use CSS for this purpose, but Cloudinary makes this process much easier to accomplish. Cloudinary offers a comprehensive end-to-end solution for all elements of image and media management, enabling web and app developers to invest their full focus on the main purpose of their own site, or app. To add padding in a specific color with Cloudinary, you use one of the padding crop modes together with the background parameter set to the color you want. For example, padding the bottle image with white so that it fits within a height and width of 300 pixels, along with with a black border:

Ruby:
cl_image_tag("bottle.jpg", :transformation=>[
  {:width=>300, :height=>300, :background=>"white", :crop=>"pad"},
  {:border=>"2px_solid_black"}
  ])
PHP:
cl_image_tag("bottle.jpg", array("transformation"=>array(
  array("width"=>300, "height"=>300, "background"=>"white", "crop"=>"pad"),
  array("border"=>"2px_solid_black")
  )))
Python:
CloudinaryImage("bottle.jpg").image(transformation=[
  {'width': 300, 'height': 300, 'background': "white", 'crop': "pad"},
  {'border': "2px_solid_black"}
  ])
Node.js:
cloudinary.image("bottle.jpg", {transformation: [
  {width: 300, height: 300, background: "white", crop: "pad"},
  {border: "2px_solid_black"}
  ]})
Java:
cloudinary.url().transformation(new Transformation()
  .width(300).height(300).background("white").crop("pad").chain()
  .border("2px_solid_black")).imageTag("bottle.jpg");
JS:
cloudinary.imageTag('bottle.jpg', {transformation: [
  {width: 300, height: 300, background: "white", crop: "pad"},
  {border: "2px_solid_black"}
  ]}).toHtml();
jQuery:
$.cloudinary.image("bottle.jpg", {transformation: [
  {width: 300, height: 300, background: "white", crop: "pad"},
  {border: "2px_solid_black"}
  ]})
React:
<Image publicId="bottle.jpg" >
  <Transformation width="300" height="300" background="white" crop="pad" />
  <Transformation border="2px_solid_black" />
</Image>
Angular:
<cl-image public-id="bottle.jpg" >
  <cl-transformation width="300" height="300" background="white" crop="pad">
  </cl-transformation>
  <cl-transformation border="2px_solid_black">
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation()
  .Width(300).Height(300).Background("white").Crop("pad").Chain()
  .Border("2px_solid_black")).BuildImageTag("bottle.jpg")
Android:
MediaManager.get().url().transformation(new Transformation()
  .width(300).height(300).background("white").crop("pad").chain()
  .border("2px_solid_black")).generate("bottle.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation()
  .setWidth(300).setHeight(300).setBackground("white").setCrop("pad").chain()
  .setBorder("2px_solid_black")).generate("bottle.jpg")!, cloudinary: cloudinary)
Image with white padding

Automatic color padding

Setting a uniform color for all padding might be a good solution for some of your images, but what if you could automatically set the padding color based on the color of the border pixels in the image? Any padding added would then have the effect of extending the image canvas, and make it appear as if the padded region is actually part of the image itself. Guess what? Cloudinary makes this simple too. All you have to do is set the background parameter to auto (b_auto in URLs). For example, here's the same bottle image as above, but now with automatic color padding:

Ruby:
cl_image_tag("bottle.jpg", :transformation=>[
  {:width=>300, :height=>300, :background=>"auto", :crop=>"pad"},
  {:border=>"2px_solid_black"}
  ])
PHP:
cl_image_tag("bottle.jpg", array("transformation"=>array(
  array("width"=>300, "height"=>300, "background"=>"auto", "crop"=>"pad"),
  array("border"=>"2px_solid_black")
  )))
Python:
CloudinaryImage("bottle.jpg").image(transformation=[
  {'width': 300, 'height': 300, 'background': "auto", 'crop': "pad"},
  {'border': "2px_solid_black"}
  ])
Node.js:
cloudinary.image("bottle.jpg", {transformation: [
  {width: 300, height: 300, background: "auto", crop: "pad"},
  {border: "2px_solid_black"}
  ]})
Java:
cloudinary.url().transformation(new Transformation()
  .width(300).height(300).background("auto").crop("pad").chain()
  .border("2px_solid_black")).imageTag("bottle.jpg");
JS:
cloudinary.imageTag('bottle.jpg', {transformation: [
  {width: 300, height: 300, background: "auto", crop: "pad"},
  {border: "2px_solid_black"}
  ]}).toHtml();
jQuery:
$.cloudinary.image("bottle.jpg", {transformation: [
  {width: 300, height: 300, background: "auto", crop: "pad"},
  {border: "2px_solid_black"}
  ]})
React:
<Image publicId="bottle.jpg" >
  <Transformation width="300" height="300" background="auto" crop="pad" />
  <Transformation border="2px_solid_black" />
</Image>
Angular:
<cl-image public-id="bottle.jpg" >
  <cl-transformation width="300" height="300" background="auto" crop="pad">
  </cl-transformation>
  <cl-transformation border="2px_solid_black">
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation()
  .Width(300).Height(300).Background("auto").Crop("pad").Chain()
  .Border("2px_solid_black")).BuildImageTag("bottle.jpg")
Android:
MediaManager.get().url().transformation(new Transformation()
  .width(300).height(300).background("auto").crop("pad").chain()
  .border("2px_solid_black")).generate("bottle.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation()
  .setWidth(300).setHeight(300).setBackground("auto").setCrop("pad").chain()
  .setBorder("2px_solid_black")).generate("bottle.jpg")!, cloudinary: cloudinary)
Image with a solid background and automatic color padding

Here's another example that highlights the difference between using a value of black for padding in the left image and auto color padding on the right:

Photograph with a solid background and black padding Photograph with a solid background and automatic color padding

Ruby:
cl_image_tag("white_sweater.jpg", :width=>300, :height=>300, :background=>"auto", :crop=>"pad")
PHP:
cl_image_tag("white_sweater.jpg", array("width"=>300, "height"=>300, "background"=>"auto", "crop"=>"pad"))
Python:
CloudinaryImage("white_sweater.jpg").image(width=300, height=300, background="auto", crop="pad")
Node.js:
cloudinary.image("white_sweater.jpg", {width: 300, height: 300, background: "auto", crop: "pad"})
Java:
cloudinary.url().transformation(new Transformation().width(300).height(300).background("auto").crop("pad")).imageTag("white_sweater.jpg");
JS:
cloudinary.imageTag('white_sweater.jpg', {width: 300, height: 300, background: "auto", crop: "pad"}).toHtml();
jQuery:
$.cloudinary.image("white_sweater.jpg", {width: 300, height: 300, background: "auto", crop: "pad"})
React:
<Image publicId="white_sweater.jpg" >
  <Transformation width="300" height="300" background="auto" crop="pad" />
</Image>
Angular:
<cl-image public-id="white_sweater.jpg" >
  <cl-transformation width="300" height="300" background="auto" crop="pad">
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation().Width(300).Height(300).Background("auto").Crop("pad")).BuildImageTag("white_sweater.jpg")
Android:
MediaManager.get().url().transformation(new Transformation().width(300).height(300).background("auto").crop("pad")).generate("white_sweater.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation().setWidth(300).setHeight(300).setBackground("auto").setCrop("pad")).generate("white_sweater.jpg")!, cloudinary: cloudinary)

Automatically selecting the padding color is a great solution for images with a solid background color, but it also gives good results on images without a solid background color. For example, take a look at this dog image with automatic color padding:

Ruby:
cl_image_tag("dog.jpg", :width=>300, :height=>300, :background=>"auto", :crop=>"pad")
PHP:
cl_image_tag("dog.jpg", array("width"=>300, "height"=>300, "background"=>"auto", "crop"=>"pad"))
Python:
CloudinaryImage("dog.jpg").image(width=300, height=300, background="auto", crop="pad")
Node.js:
cloudinary.image("dog.jpg", {width: 300, height: 300, background: "auto", crop: "pad"})
Java:
cloudinary.url().transformation(new Transformation().width(300).height(300).background("auto").crop("pad")).imageTag("dog.jpg");
JS:
cloudinary.imageTag('dog.jpg', {width: 300, height: 300, background: "auto", crop: "pad"}).toHtml();
jQuery:
$.cloudinary.image("dog.jpg", {width: 300, height: 300, background: "auto", crop: "pad"})
React:
<Image publicId="dog.jpg" >
  <Transformation width="300" height="300" background="auto" crop="pad" />
</Image>
Angular:
<cl-image public-id="dog.jpg" >
  <cl-transformation width="300" height="300" background="auto" crop="pad">
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation().Width(300).Height(300).Background("auto").Crop("pad")).BuildImageTag("dog.jpg")
Android:
MediaManager.get().url().transformation(new Transformation().width(300).height(300).background("auto").crop("pad")).generate("dog.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation().setWidth(300).setHeight(300).setBackground("auto").setCrop("pad")).generate("dog.jpg")!, cloudinary: cloudinary)
Image with a spectrum of background colors and automatic color padding

Fade the image into the padding

We can see in the example above that the predominant color has been calculated to be a particular shade of green, resulting in a visually pleasing padded image. The jump between the image and the border may feel somewhat stark, but we can fade the picture into the padding by applying the gradient_fade effect with a value of symmetric_pad (e_gradient_fade:symmetric_pad in URLs). For example, the same dog image as above, but now with the image faded into the padding:

Ruby:
cl_image_tag("dog.jpg", :width=>300, :height=>300, :background=>"auto", :effect=>"gradient_fade:symmetric_pad", :crop=>"pad")
PHP:
cl_image_tag("dog.jpg", array("width"=>300, "height"=>300, "background"=>"auto", "effect"=>"gradient_fade:symmetric_pad", "crop"=>"pad"))
Python:
CloudinaryImage("dog.jpg").image(width=300, height=300, background="auto", effect="gradient_fade:symmetric_pad", crop="pad")
Node.js:
cloudinary.image("dog.jpg", {width: 300, height: 300, background: "auto", effect: "gradient_fade:symmetric_pad", crop: "pad"})
Java:
cloudinary.url().transformation(new Transformation().width(300).height(300).background("auto").effect("gradient_fade:symmetric_pad").crop("pad")).imageTag("dog.jpg");
JS:
cloudinary.imageTag('dog.jpg', {width: 300, height: 300, background: "auto", effect: "gradient_fade:symmetric_pad", crop: "pad"}).toHtml();
jQuery:
$.cloudinary.image("dog.jpg", {width: 300, height: 300, background: "auto", effect: "gradient_fade:symmetric_pad", crop: "pad"})
React:
<Image publicId="dog.jpg" >
  <Transformation width="300" height="300" background="auto" effect="gradient_fade:symmetric_pad" crop="pad" />
</Image>
Angular:
<cl-image public-id="dog.jpg" >
  <cl-transformation width="300" height="300" background="auto" effect="gradient_fade:symmetric_pad" crop="pad">
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation().Width(300).Height(300).Background("auto").Effect("gradient_fade:symmetric_pad").Crop("pad")).BuildImageTag("dog.jpg")
Android:
MediaManager.get().url().transformation(new Transformation().width(300).height(300).background("auto").effect("gradient_fade:symmetric_pad").crop("pad")).generate("dog.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation().setWidth(300).setHeight(300).setBackground("auto").setEffect("gradient_fade:symmetric_pad").setCrop("pad")).generate("dog.jpg")!, cloudinary: cloudinary)
Image with a gradient fade into automatic color padding

You can also control how much of the image to include in the fading effect by adding the x parameter with a value that indicates the width of the fading region in pixels. For example, the same dog image as above, but now with only a 50 pixel wide gradient fade into the padding:

Ruby:
cl_image_tag("dog.jpg", :width=>300, :height=>300, :background=>"auto", :effect=>"gradient_fade:symmetric_pad", :x=>50, :crop=>"pad")
PHP:
cl_image_tag("dog.jpg", array("width"=>300, "height"=>300, "background"=>"auto", "effect"=>"gradient_fade:symmetric_pad", "x"=>50, "crop"=>"pad"))
Python:
CloudinaryImage("dog.jpg").image(width=300, height=300, background="auto", effect="gradient_fade:symmetric_pad", x=50, crop="pad")
Node.js:
cloudinary.image("dog.jpg", {width: 300, height: 300, background: "auto", effect: "gradient_fade:symmetric_pad", x: 50, crop: "pad"})
Java:
cloudinary.url().transformation(new Transformation().width(300).height(300).background("auto").effect("gradient_fade:symmetric_pad").x(50).crop("pad")).imageTag("dog.jpg");
JS:
cloudinary.imageTag('dog.jpg', {width: 300, height: 300, background: "auto", effect: "gradient_fade:symmetric_pad", x: 50, crop: "pad"}).toHtml();
jQuery:
$.cloudinary.image("dog.jpg", {width: 300, height: 300, background: "auto", effect: "gradient_fade:symmetric_pad", x: 50, crop: "pad"})
React:
<Image publicId="dog.jpg" >
  <Transformation width="300" height="300" background="auto" effect="gradient_fade:symmetric_pad" x="50" crop="pad" />
</Image>
Angular:
<cl-image public-id="dog.jpg" >
  <cl-transformation width="300" height="300" background="auto" effect="gradient_fade:symmetric_pad" x="50" crop="pad">
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation().Width(300).Height(300).Background("auto").Effect("gradient_fade:symmetric_pad").X(50).Crop("pad")).BuildImageTag("dog.jpg")
Android:
MediaManager.get().url().transformation(new Transformation().width(300).height(300).background("auto").effect("gradient_fade:symmetric_pad").x(50).crop("pad")).generate("dog.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation().setWidth(300).setHeight(300).setBackground("auto").setEffect("gradient_fade:symmetric_pad").setX(50).setCrop("pad")).generate("dog.jpg")!, cloudinary: cloudinary)
Image with a 50 pixel wide gradient fade into automatic color padding

More padding options

The examples in this article are some of the most frequent uses of padding options, but you can fine tune the way padding is added in a number of other ways. The following examples give a taste of what can be accomplished by tweaking the value of the b_auto parameter:

  • Select the predominant color of the entire image or only the border pixels:
b_auto:border b_auto:border b_auto:predominant b_auto:predominant

Ruby:
cl_image_tag("beach_huts.jpg", :height=>200, :width=>200, :background=>"auto:predominant", :crop=>"pad")
PHP:
cl_image_tag("beach_huts.jpg", array("height"=>200, "width"=>200, "background"=>"auto:predominant", "crop"=>"pad"))
Python:
CloudinaryImage("beach_huts.jpg").image(height=200, width=200, background="auto:predominant", crop="pad")
Node.js:
cloudinary.image("beach_huts.jpg", {height: 200, width: 200, background: "auto:predominant", crop: "pad"})
Java:
cloudinary.url().transformation(new Transformation().height(200).width(200).background("auto:predominant").crop("pad")).imageTag("beach_huts.jpg");
JS:
cloudinary.imageTag('beach_huts.jpg', {height: 200, width: 200, background: "auto:predominant", crop: "pad"}).toHtml();
jQuery:
$.cloudinary.image("beach_huts.jpg", {height: 200, width: 200, background: "auto:predominant", crop: "pad"})
React:
<Image publicId="beach_huts.jpg" >
  <Transformation height="200" width="200" background="auto:predominant" crop="pad" />
</Image>
Angular:
<cl-image public-id="beach_huts.jpg" >
  <cl-transformation height="200" width="200" background="auto:predominant" crop="pad">
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation().Height(200).Width(200).Background("auto:predominant").Crop("pad")).BuildImageTag("beach_huts.jpg")
Android:
MediaManager.get().url().transformation(new Transformation().height(200).width(200).background("auto:predominant").crop("pad")).generate("beach_huts.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation().setHeight(200).setWidth(200).setBackground("auto:predominant").setCrop("pad")).generate("beach_huts.jpg")!, cloudinary: cloudinary)

  • Pad with the strongest contrasting color to the predominant color:
b_auto:predominant b_auto:predominant b_auto:predominant_contrast b_auto:predominant_contrast

Ruby:
cl_image_tag("painter_scene.jpg", :height=>300, :width=>300, :background=>"auto:predominant_contrast", :crop=>"pad")
PHP:
cl_image_tag("painter_scene.jpg", array("height"=>300, "width"=>300, "background"=>"auto:predominant_contrast", "crop"=>"pad"))
Python:
CloudinaryImage("painter_scene.jpg").image(height=300, width=300, background="auto:predominant_contrast", crop="pad")
Node.js:
cloudinary.image("painter_scene.jpg", {height: 300, width: 300, background: "auto:predominant_contrast", crop: "pad"})
Java:
cloudinary.url().transformation(new Transformation().height(300).width(300).background("auto:predominant_contrast").crop("pad")).imageTag("painter_scene.jpg");
JS:
cloudinary.imageTag('painter_scene.jpg', {height: 300, width: 300, background: "auto:predominant_contrast", crop: "pad"}).toHtml();
jQuery:
$.cloudinary.image("painter_scene.jpg", {height: 300, width: 300, background: "auto:predominant_contrast", crop: "pad"})
React:
<Image publicId="painter_scene.jpg" >
  <Transformation height="300" width="300" background="auto:predominant_contrast" crop="pad" />
</Image>
Angular:
<cl-image public-id="painter_scene.jpg" >
  <cl-transformation height="300" width="300" background="auto:predominant_contrast" crop="pad">
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation().Height(300).Width(300).Background("auto:predominant_contrast").Crop("pad")).BuildImageTag("painter_scene.jpg")
Android:
MediaManager.get().url().transformation(new Transformation().height(300).width(300).background("auto:predominant_contrast").crop("pad")).generate("painter_scene.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation().setHeight(300).setWidth(300).setBackground("auto:predominant_contrast").setCrop("pad")).generate("painter_scene.jpg")!, cloudinary: cloudinary)

  • Select multiple predominant colors and use a gradient effect to blend them together:
b_auto:predominant_gradient:2 b_auto:predominant_gradient:2 b_auto:predominant_gradient:4 b_auto:predominant_gradient:4

Ruby:
cl_image_tag("phone_wood.jpg", :height=>300, :width=>300, :background=>"auto:predominant_gradient:2", :crop=>"pad")
PHP:
cl_image_tag("phone_wood.jpg", array("height"=>300, "width"=>300, "background"=>"auto:predominant_gradient:2", "crop"=>"pad"))
Python:
CloudinaryImage("phone_wood.jpg").image(height=300, width=300, background="auto:predominant_gradient:2", crop="pad")
Node.js:
cloudinary.image("phone_wood.jpg", {height: 300, width: 300, background: "auto:predominant_gradient:2", crop: "pad"})
Java:
cloudinary.url().transformation(new Transformation().height(300).width(300).background("auto:predominant_gradient:2").crop("pad")).imageTag("phone_wood.jpg");
JS:
cloudinary.imageTag('phone_wood.jpg', {height: 300, width: 300, background: "auto:predominant_gradient:2", crop: "pad"}).toHtml();
jQuery:
$.cloudinary.image("phone_wood.jpg", {height: 300, width: 300, background: "auto:predominant_gradient:2", crop: "pad"})
React:
<Image publicId="phone_wood.jpg" >
  <Transformation height="300" width="300" background="auto:predominant_gradient:2" crop="pad" />
</Image>
Angular:
<cl-image public-id="phone_wood.jpg" >
  <cl-transformation height="300" width="300" background="auto:predominant_gradient:2" crop="pad">
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation().Height(300).Width(300).Background("auto:predominant_gradient:2").Crop("pad")).BuildImageTag("phone_wood.jpg")
Android:
MediaManager.get().url().transformation(new Transformation().height(300).width(300).background("auto:predominant_gradient:2").crop("pad")).generate("phone_wood.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation().setHeight(300).setWidth(300).setBackground("auto:predominant_gradient:2").setCrop("pad")).generate("phone_wood.jpg")!, cloudinary: cloudinary)

  • Limit the selected gradient colors to specific values (i.e. provide your own palette). The predominant color is then selected from the closest match in the provided palette:

Ruby:
cl_image_tag("string.jpg", :height=>300, :width=>300, :background=>"auto:predominant_gradient:4:palette_red_orange_brown", :crop=>"pad")
PHP:
cl_image_tag("string.jpg", array("height"=>300, "width"=>300, "background"=>"auto:predominant_gradient:4:palette_red_orange_brown", "crop"=>"pad"))
Python:
CloudinaryImage("string.jpg").image(height=300, width=300, background="auto:predominant_gradient:4:palette_red_orange_brown", crop="pad")
Node.js:
cloudinary.image("string.jpg", {height: 300, width: 300, background: "auto:predominant_gradient:4:palette_red_orange_brown", crop: "pad"})
Java:
cloudinary.url().transformation(new Transformation().height(300).width(300).background("auto:predominant_gradient:4:palette_red_orange_brown").crop("pad")).imageTag("string.jpg");
JS:
cloudinary.imageTag('string.jpg', {height: 300, width: 300, background: "auto:predominant_gradient:4:palette_red_orange_brown", crop: "pad"}).toHtml();
jQuery:
$.cloudinary.image("string.jpg", {height: 300, width: 300, background: "auto:predominant_gradient:4:palette_red_orange_brown", crop: "pad"})
React:
<Image publicId="string.jpg" >
  <Transformation height="300" width="300" background="auto:predominant_gradient:4:palette_red_orange_brown" crop="pad" />
</Image>
Angular:
<cl-image public-id="string.jpg" >
  <cl-transformation height="300" width="300" background="auto:predominant_gradient:4:palette_red_orange_brown" crop="pad">
  </cl-transformation>
</cl-image>
.Net:
cloudinary.Api.UrlImgUp.Transform(new Transformation().Height(300).Width(300).Background("auto:predominant_gradient:4:palette_red_orange_brown").Crop("pad")).BuildImageTag("string.jpg")
Android:
MediaManager.get().url().transformation(new Transformation().height(300).width(300).background("auto:predominant_gradient:4:palette_red_orange_brown").crop("pad")).generate("string.jpg");
iOS:
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation().setHeight(300).setWidth(300).setBackground("auto:predominant_gradient:4:palette_red_orange_brown").setCrop("pad")).generate("string.jpg")!, cloudinary: cloudinary)
b_auto:predominant_gradient:4:palette_red_orange_brown

See the documentation for more information on these values and more details on the various padding options.

Summary

There are many cool things you can do with image padding, and as you've seen, Cloudinary enables you to easily do these enhancements in the cloud using simple, dynamic manipulation parameters and delivery URLs. Context-aware padding is especially useful for making sure your images take up the exact space allocated for the image while looking good.

The context-aware features are available for use with all Cloudinary accounts, including free accounts.

Recent Blog Posts

Hipcamp Optimizes Images and Improves Page Load Times With Cloudinary

When creating a website that allows campers to discover great destinations, Hipcamp put a strong emphasis on featuring high-quality images that showcased the list of beautiful locations, regardless of whether users accessed the site on a desktop, tablet, or phone. Since 2015, Hipcamp has relied on Cloudinary’s image management solution to automate cropping and image optimization, enabling instant public delivery of photos, automatic tagging based on content recognition, and faster loading of webpages. In addition, Hipcamp was able to maintain the high standards it holds for the look and feel of its website.

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New Image File Format: FUIF: Why Do We Need a New Image Format

In my last post, I introduced FUIF, a new, free, and universal image format I’ve created. In this post and other follow-up pieces, I will explain the why, what, and how of FUIF.

Even though JPEG is still the most widely-used image file format on the web, it has limitations, especially the subset of the format that has been implemented in browsers and that has, therefore, become the de facto standard. Because JPEG has a relatively verbose header, it cannot be used (at least not as is) for low-quality image placeholders (LQIP), for which you need a budget of a few hundred bytes. JPEG cannot encode alpha channels (transparency); it is restricted to 8 bits per channel; and its entropy coding is no longer state of the art. Also, JPEG is not fully “responsive by design.” There is no easy way to find a file’s truncation offsets and it is limited to a 1:8 downscale (the DC coefficients). If you want to use the same file for an 8K UHD display (7,680 pixels wide) and for a smart watch (320 pixels wide), 1:8 is not enough. And finally, JPEG does not work well with nonphotographic images and cannot do fully lossless compression.

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 New Image File Format: FUIF:Lossy, Lossless, and Free

I've been working to create a new image format, which I'm calling FUIF, or Free Universal Image Format. That’s a rather pretentious name, I know. But I couldn’t call it the Free Lossy Image Format (FLIF) because that acronym is not available any more (see below) and FUIF can do lossless, too, so it wouldn’t be accurate either.

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Optimizing Video Streaming and Delivery: Q&A with Doug Sillars

Doug Sillars, a digital nomad and a freelance mobile-performance expert, answers questions about video streaming and delivery, website optimization, and more.

Doug Sillars, a freelance mobile-performance expert and developer advocate, is a Google Developer Expert and the author of O’Reilly’s High Performance Android Apps. Given his extensive travels across the globe—from the UK to Siberia—with his wife, kids, and 11-year-old dog, Max, he has been referred to as a “digital nomad.” So far in 2018, Doug has spoken at more than 75 meetups and conferences!

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