Cloudinary Blog

Our New Integration with Salesforce Commerce Cloud

Cloudinary Partners with Salesforce Commerce Cloud

We’re pleased to announce our official partnership and new integration with Salesforce Commerce Cloud, one of industry’s most scalable and trusted platforms for ecommerce websites, enabling many of the world’s biggest brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. What’s more, because Commerce Cloud is integrated with Salesforce CRM, brands can deliver completely unified experiences for customers that extend well beyond commerce to include marketing, customer service and more. We’re excited to bring the power of our award-winning image and video management capabilities to Commerce Cloud brands and their customers.

Commerce Cloud

Images and videos are at the center of visual storytelling and for ecommerce they are critical for business. Offering comprehensive product galleries and showing products at all relevant angles improves engagement, and better engagement leads to higher conversions. 79% of shoppers who are dissatisfied with website performance are less likely to buy from that site again and 80% of consumers say that product videos give them confidence to buy. But all these images and videos can also negatively impact page load times, conversion rates, and even SEO if not managed and optimized properly; time brands don’t have since the average customer will wait just three seconds or less before moving on.

The Cloudinary integration with Salesforce Commerce Cloud enables ecommerce providers to quickly and easily enhance their digital media assets and automatically manage and publish that content to deliver optimal shopping experiences across any browser and mobile device. Users simply upload one version of an asset and can manipulate it in thousands of ways for any need or campaign -- from product shots to store banners. Cloudinary can also automatically transform the media to ensure the best possible quality, while minimizing file size to provide the best overall end user experience.

Note
A Cloudinary account is required to use the extension and anyone can access Cloudinary’s free plan and upgrade as their needs grow.

You can also find Cloudinary on the Salesforce Commerce Cloud Marketplace.

Any questions about the integration with Salesforce Commerce Cloud or how to get started with Cloudinary for free today, please comment below. We hope to work with you soon!

Recent Blog Posts

Mobile Optimization: Optimize Your Mobile-Web User Experience

TL;DR

We live in a visual world, often while on the go, and consumers expect media-rich web content. Accordingly, the loading speed of images and videos is a big factor in user experience. To optimize customer satisfaction with your mobile content, you must focus on the quality, format, and size of your digital assets. With Cloudinary, optimization is simple, not only enhancing your mobile web and app performance, but also upping your SEO game and boosting customer experience.

Read more
Multi Codec Adaptive Bitrate Streaming

In Part I of this series, we discussed the optimal way to deliver progressive video streams, taking advantage of modern, efficient codecs. That approach works great for short-form videos (under 20 seconds) and for videos that are displayed at a low resolution (such as ads and previews). But what if you're delivering videos that are longer than 20 seconds for a higher-resolution experience? You can certainly still deliver them as a single file (progressive streaming), but you might run into issues, such as buffering or too high a resolution.

Read more
Why Visual Storytelling Matters

In my communications role here at Cloudinary, I get to speak to a lot of experts across a variety of subject matter areas, technology and not, about what it takes to connect to today’s consumer. The power of images and other forms of digital content is often at the center of these conversations given our focus at Cloudinary. And as a hobbyist and professional photographer for more than 20 years, I care deeply about images and their role in creating authentic connections and engagement.

Read more
How to Automatically Generate alt Text for Images

Images and videos are critical for ensuring user engagement on the web. For instance, on a retail website, images of a product from different angles or a 360-degree video of the product can lead to higher conversion rates. For a news website, users are more likely to read articles with visual media accompanying the content. It has been reported that posts that include images produce a 650-percent higher user-engagement rate than text-only posts.

Read more