Cloudinary Blog

Sendify Lightens its Heavy Load of Image Manipulation and Storage with Cloudinary

Sendify Lightens its Heavy Load of Image Manipulation and Storage

Sendify offers an online tool that simplifies logistics, creating a network for shippers and transport companies. Based in Gothenburg, Sweden, Sendify's combination of a freight network and transport management system enables companies to compare price and delivery times between leading carriers, book and track shipments.

The Challenge: Managing Multiple Image Versions Across Two Websites

Sendify started building two new websites to address the need for new site structures and implement new brand guidelines. The company wanted to add images on both websites to complement each text and provide visitors with a better experience. With these goals in mind, developers needed a better way to manage their image assets. Images were saved in different places - including local files on computers and in different folders on Google Drive. Developers embarked on a long scavenger hunt to identify where images resided, often searching up to ten minutes for a single image.

Adding to the complication and time spent was the labor-intensive process for manipulating images. The task – even just the smallest changes to the images – required a graphic designer. With hundreds of images, and multiple transformations for each one, this process had the potential to take up the graphic designer’s valuable time and slowed down daily progress on the websites.

“Our website success was dependent on fixing these two problems in the simplest way possible,” said Niklas Vernersson, a digital marketer at Sendify. “We needed a solution that would enable us to store and manipulate pictures that were optimized for our websites. But we were budget conscious, too, and were seeking a way to accomplish our goals that wasn’t cost-prohibitive.”

The Cloudinary Solution: Cloud Storage and Easy Manipulation

When considering its image management options, one of Sendify’s developers recommended Cloudinary, which offers an end-to-end cloud-based image and video management solution. Web and mobile app developers use Cloudinary’s tools to streamline media management and deliver an optimal end user experience.

“Cloudinary is great,” said Vernersson. “This is one service that provides all the necessary tools first and foremost, for us, cloud storage and manipulation – plus the ability to integrate with WordPress.”

Sendify has over 4,000 images stored in Cloudinary. Vernersson said that for every image Sendify uploads, it needs to do at least one manipulation to ensure it is optimized for the websites and minimizes load time.

“We have not yet used Cloudinary to its full potential, in terms of image manipulations,” he added. “However, we were able to get Cloudinary up and running in a couple of hours, quickly satisfying our needs for storage, manipulations and integration with our WordPress sites. As we’ve gotten more experience with Cloudinary, we see there is even greater potential in how we could use it in the future, too.”

The Results: Better Organization + Time Savings

Cloudinary is saving Sendify developers countless hours every week because the integrated storage and manipulations make their processes more organized and enable them to find the exact images much more quickly. “Before we had issues remembering where a specific image was saved, which caused us a lot of frustration and wasted a lot of time,” Vernersson noted.

With Cloudinary, Vernersson added that Sendify now also can ensure that its two new websites are not bogged down by unoptimized images, which decreases page load time and results in a better experience for its customers.

Recent Blog Posts

The Visual Media Report: Visual Engagement and User Experience

With privacy top of mind, we wondered what we might learn from analyzing the large volume of data. What user behaviors would we discover, what regional differences might exist? What insights or early hints from different industries could we extrapolate? These questions guided us as we analyzed millions of anonymous end-user experiences and asset interactions across our platform.

Read more
How a Cloud-native DAM Platform Optimizes Customer Experiences

In today’s digital age, brands rely heavily on rich media to tell stories, foster engagement, and make emotional connections that drive results. Marketers use videos and images, tuned to customers’ interests, to create dynamic visual experiences. Digital campaigns about trips to Florida, for instance, have separate plot lines, depending on audiences’ passions for golf, deep sea fishing, or kid-friendly versus romantic getaways. Marketers expect to detect preferences, produce personalized experiences highlighting different desires, and turn digital prospects into vacationing customers. The ultimate success of a marketing campaign relies on the consistent delivery of these customer experiences, at scale.

Read more
Cloudinary’s Media Developer Experts Program

Cloudinary was founded by developers and developer-centric thinking is in our DNA. Our work with developers helps them better understand all things rich-media management and delivery is crucial to us. Now, in an effort to recognize, support, and reward the innovative leaders in that technical community, we’re excited to introduce a new Media Developer Experts (MDE) program! MDEs will leverage the Cloudinary platform to foster a community of media-management professionals; receive training and certifications to become experts within their field or audience; advance the state of media management, adoption, and best practices; and make the web more accessible.

Read more
An Eye-Opening Talk: Building Apps for the Next Billion Users in Africa

William (iChuloo) Imoh, who hails from Lagos, Nigeria, recently embarked on a U.S. speaking tour, February 20-March 12, during which he powwowed with technical and product teams and communities at such renowned enterprises as Netlify, Pluralsight, Lucidchart, Twilio, and more in Salt Lake City, Dallas, Las Vegas, and San Francisco. On March 5, he gave an enlightening talk, entitled International Developers and Development: Building for the Next Billion Users at Cloudinary in Santa Clara, California. Below is a synopsis. For details, see the related slides.

Read more
The Debut of the Cloudinary Customer Advisory Board

Focus on customers has always been Cloudinary’s mantra. Because we owe them our success, we are constantly reaching out to our customers, not just for feedback on our offerings, but also for their vision, wish list, and buy-in of what Cloudinary can do to meet their needs and make them succeed. About six months ago, it occurred to us that it would be beneficial if we could meet regularly with those who are behind innovation at our key customers—executives, product gurus, developers, content managers—to swap strategies, product roadmaps, best practices, and such. In particular, we’d like to solicit actionable feedback as a foundation for our plans of product enhancements.

Read more