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The ROI of Adopting AVIF for Websites

Topics AVIF, Core Web Vitals, Image Formats, Image Transformation, Performance Optimization
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AVIF is a 2019 spinoff from the AV1 video format developed by the Alliance for Open Media (AOM), whose members include Amazon, Apple, ARM, Facebook, Google, Huawei, Mozilla, Microsoft, Netflix, and Intel. As an open-source and royalty-free video codec, AVIF delivers much higher compression rates than the older image codecs…

Cloudinary Media Optimizer: No-Code Optimization and Delivery of Visual Media

Topics CDN, Core Web Vitals, e-commerce, Multi-CDN, Performance Optimization, Video API, Video Transcoding
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To effectively engage with today’s digital audience, websites must be extremely visual. Even though high-quality images and videos play a key role in attracting and retaining visitors, those media assets also add to the page weight, load time, and bandwidth. Unoptimized content can result in performance issues, causing visitors to…

Get Your Media Moving Faster with Cloudinary's New Media Optimizer

Topics Core Web Vitals, Multi-CDN, Performance Optimization
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So, your boss comes to you in a panic: he’s just heard about Google’s Core Web Vitals initiative and needs you to optimize the company website right now! “No problem,” you say, hiding your fear that it’s not something that can be done overnight. Just taking the first metric,…

Meeting the Requirements of Google’s CWVs: Don’t Panic

Topics Core Web Vitals, Performance Optimization
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Imagery and video are proven ways to promote engagement and conversion on e-commerce sites. One study found that 75% of online shoppers say that product pictures are “very influential” for their purchase decisions, with a respondent commenting, “If I can’t see it, I can’t make a decision about it.”…

Faster Media = Faster Websites: a Recap of a Cloudinary Workshop at React Summit 2021

Topics CDN, Core Web Vitals, Performance Optimization, React, SDK, Video API
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tl;dr; Cloudinary conducted a workshop at React Summit 2021 to highlight the effect of media performance on websites by correlating it with Google’s Core Web Vitals and other performance measurements. Also presented were typical optimization techniques along with code samples. Here are the recording and the slides.

React Summit Recap: Web Performance, Media Optimization, and Core Web Vitals

Topics Core Web Vitals, Performance Optimization, React
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Optimized media assets have always been essential to website performance. To help developers measure, understand and improve website performance, Google created Core Web Vitals, a subset of Web Vitals that focuses on three aspects of the user experience: loading, interactivity, and visual stability. In June 2021, Google plans to…

How to Prepare for Core Web Vitals by Optimizing Rich Media

Topics Core Web Vitals, Performance Optimization, Video Transcoding
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For years, Google has been updating its search algorithm to prioritize end-user experience, displaying the most relevant and helpful content at the top of search results. The latest—and maybe the most significant—update so far is Core Web Vitals (CWVs), which are new metrics announced a year ago that will,…

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