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Results for Tag ‘e-commerce’
The Future of E-commerce: 3 Ways AI is Like Having ‘1,000 Interns’
There are several sources out there comparing AI platforms, specifically generative AI tools, to “interns.” Typically, the comparison is meant to be flattering to both parties, though it does seem inaccurate. While AI and interns are both eager to fulfill a request, interns get paid. At least they…
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Elevating E-commerce: Automation Ensures Branded Videos Perform and Deliver ROI
Leading retailers and CPG brands spend hefty marketing dollars on creating online videos. But what good are all those spent video dollars if no one sees the content? To protect an e-commerce video investment, digital teams can leverage AI to ensure videos run optimally. The automation enables teams to quickly…
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The Video Advantage: Elevating Marketplace Success for Vendors and Retailers
For marketplace sites such as auction sites, consignment shops, and travel and hospitality booking services, videos play a crucial role in building a consumer’s confidence. More than a gallery of static images, videos immerse consumers into the buying decision, zooming in on that second-hand sweater or sharing panoramic views of…
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Partner Spotlight: Christopher C. Holley on Composable Commerce and More
Recently, as we were writing this year’s State of Visual Media report, I sat down with commercetools’ Christopher C. Holley to learn more about the organization, how they define composable and why fast and flawless visuals are so important to the online shopping experience. He also weighed in on where…
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Building an E-commerce Storefront Using Next.js, Cloudinary, and Xata
As more and more people favor the convenience of online shopping, business owners turn to e-commerce platform builders, like Shopify, to sell more products. E-retail sales have surpassed 5.7 trillion dollars globally, and this number is only likely to rise in the upcoming years. In this blog post, you’ll earn…
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Cloudinary for Automotive: Why Automotive Brands Are Turning to Media AI and Automation
Purchasing a car online was once considered, at the very least, a risky proposition. Conventional wisdom had it that you had to go “kick the tires” in person, before committing to a big-ticket purchase that will impact one’s finances for some time to come. Like everything else, car buying has…
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Personalized Experiences Reduce Time and Stress of Online Holiday Shopping
For some, namely retailers, the holidays can be pretty stressful. Mainly because for many retailers, the holidays really are the most wonderful time of the year bringing in big bucks. How big? According to the National Retail Federation, sales during 2022’s November to December holiday season…
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How to Reduce Dreaded Product Returns During the Holidays
For retailers, November and December are two of the most profitable months of the year. Then comes January. The first month of the year is infamous for the holiday returns that cut into retailer’s hard-earned holiday revenue. According to the National Retail Federation, 17.9% of merchandise purchased…
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Case Study: River Island Improves the Shopper Experience With Cloudinary and a New MACH Approach
In the dynamic world of fashion retail, even the best-known and most beloved brands have to stay agile and responsive to changing trends and shopper behavior. River Island, a leading UK-based fashion retailer with a rich history dating back to 1948, knows this all too well. One reason this privately-held…
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