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2022 State of Visual Media Report: Brands that get Media Right Thrive in the Growing Visual Economy

Topics Digital Asset Management, e-commerce, Image Transformation, Performance Optimization, Video API
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Packed with unique insights, pro tips, and customer stories, our fourth annual State of Visual Media report is here to help you and your brand thrive in today’s visual economy. For this year’s report, our data science team analyzed more than 219 billion transactions per month generated by 375 of…

Web and Media Performance Optimization: Key Challenges and Solutions

Topics e-commerce, Performance Optimization
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Attention is a scarce and incredibly valuable commodity. In nearly every online interaction you get one crack at getting and keeping a person’s attention. There are plenty of design and copy tricks you can rely on to get, and keep, a person’s attention. And, once you’ve got them, there’s optimizations.  …

Media Customizations that will Delight Your Customers

Topics e-commerce, Product Customization
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Brands selling products that can be personalized, monogrammed, or that come in various shapes, sizes, and colors face a unique challenge: their visitors should be able to visualize their creation in the highest possible resolution, and do so quickly.  Failing to provide a confidence-building visual leads to dissatisfied shoppers who…

Content Velocity: Shrinking Time to Market while Meeting Consumer Expectations

Topics e-commerce, Performance Optimization
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 A recent industry report stated that e-commerce will account for 20% of global retail sales by the end of 2022, up from10% just five years ago. Clearly, the genie is out of the bottle. If a brand is going to stay relevant and competitive they’ve got…

TechCrunch Disrupt: Bringing the Visual Economy Story to the Big Stage

Topics e-commerce, Image Transformation, Video API
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Among the luminaries that graced the stage at this year’s TechCrunch included actor and founder of HartVentures, Kevin Hart; the indomitable 23 Grand Slam title holder, founder, and Managing Partner at Serena Ventures, Serena Williams; and the recipient of the 2021 Silicon Valley Women of Influence award and CMO, Saranya…

eTail Connect West Recap: How To Keep Up With Ever-Evolving Online Shopping Experiences

Topics e-commerce, Performance Optimization
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eTail Connect West 2022 was a great gathering of today’s modern e-commerce leaders and an excellent showcase of some of the most cutting-edge solutions in e-commerce today.  At the event, I spoke at a session on “Next-Gen Commerce: New Technologies to Scale Immersive, Personalized Experiences For the Visual Economy.” I…

Why MACH Architectures Are Building the Future of Open Technology Systems

Topics e-commerce, Headless, MACH Alliance
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Cloudinary recently made the Forbes Cloud 100, marking the fifth time we’ve made the list since our debut in 2017 as a ‘Rising Star.’ We attribute every success, every milestone to our commitment to our customers, our culture and people-first values, and the innovative products we’ve built together. We…

Dynamic Media With Composable CMS Power Fast, Visual Experiences Everywhere

Topics e-commerce, MACH Alliance
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The momentum behind composable (or, if you prefer, agile or headless) Content Management Systems (CMS) continues gaining steam as brands realize improvements in efficiency, innovation, and digital experience performance. At the same time, customer demand for visual-first experiences seems insatiable. So brands find themselves trying to juggle creating numerous media-rich…

Simplifying Content Moderation With Cloudinary

Topics Asset Management, Digital Asset Management, e-commerce
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In our increasingly networked world, the content that users generate about products — from reviews to pictures to home videos — is skyrocketing in both popularity and influence. Consumers are 2.4x more likely to say that user-generated content (UGC) is more authentic than branded content.  One key aspect…

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