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Results for Tag ‘Video API’

Video Personalization: Better to Build or Buy?

Topics Digital Asset Management, Video API
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With so much content available online, the competition for viewership and engagement is fiercer than ever. Personalizing videos is a powerful way to make sure visual content grabs and keeps a viewer’s attention. Videos can be personalized by: Adding a specific viewer’s known personal details directly to the video. These…

Accelerating the Full Potential of Media at MACH One

Topics e-commerce, Performance Optimization, Video API
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There’s never been more pressure on brands to deliver new and innovative ways to reimagine digital experiences. With the technology available today, brands can wow customers with content in new media formats via new device types and deliver it faster than ever. Consumers know this — and expect it, too:…

Determining the Right Amount of Video Personalization to Drive Customer Engagement

Topics Asset Management, Shoppable Video, Video, Video API, Video Player
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Since video is an indispensable component of modern marketing strategies, many companies run video campaigns across multiple platforms, from Instagram to traditionally static platforms like email. In practice, marketers often create separate videos for each client in a small audience, such as B2B clients. Often dynamically served within video templates…

Creating Brand Stories With Cloudinary’s Automated Video Personalization

Topics Asset Management, Shoppable Video, Video API, Video Player, Video Transformation
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From movie-length uploads on YouTube to 30-second shorts on TikTok and Instagram, video content is now an internet staple. As a result, brands have rapidly moved to adopt visual storytelling strategies to better connect with audiences and, perhaps, reach new ones. Branded media aims at driving engagement. When used…

Enhancing Video With AI-Powered Interactive Zooming

Topics Shoppable Video, Video, Video API, Video Player, Video Transformation
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Cloudinary SDKs offer numerous cutting-edge and effective ways for managing and delivering media online. An example is the Cloudinary AI Content Analysis add-on with which you can locate text in photos and automatically crop images through a facial-detection capability.  Now in beta testing is the AI-powered interactive video…

Green Screen Queen: Dynamic Video Transparency Fit For Royalty

Topics Dynamic Video, Video, Video API, Video Transformation
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If you were reading your social media or news feeds on or around June 11 this year, no doubt you came across your fair share of posts about Queen Elizabeth and her outfit-color faux pas. For her 90th birthday, she chose a solid neon green suit, and it didn’t take…

Automatically Translating Videos for International Outreach

Topics AI, Video, Video API
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No matter your business focus—public service, B2B integration, recruitment—multimedia, in particular video, is remarkably effective in communicating with the audience. Before, making video accessible to diverse viewers involved tasks galore, such as eliciting the service of production studios to manually dub, transcribe, and add subtitles. Those operations were costly and…

Case Study: Bizzabo Delivers High-End Virtual Events With Cloudinary

Topics Case Studies, Video, Video API, Video Player, Video Transcoding
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While facing the pandemic-induced setbacks to its live-events business in the past two years, our customer and event innovator Bizzabo decided to reshape its offering into a digital-first Event Experience OS that fosters human connections and generates excitement. Toward that end, Bizzabo turned to Cloudinary for support of high-performance, visual…

Winners of Build the World with Dolby.io Hackathon: Innovative Developers and Engaging Apps

Topics Hackathon, Image Transformation, Video API, Video Transformation
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In November 2021, Cloudinary teamed up with Dolby.io to participate in their Build the World With Dolby.io Hackathon aimed at sparking spectacular and innovative hybrid audio- and video-conference experiences. Invited were developers and creators from around the world to compete for a prize pool valued at over…

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