There’s never been more pressure on brands to deliver new and innovative ways to reimagine digital experiences. With the technology available today, brands can wow customers with content in new media formats via new device types and deliver it faster than ever. Consumers know this — and expect it, too: 40% of site visitors will abandon a site if a page takes longer than three seconds to load.
To keep up with these combinations of device-browser-content type, most brands’ martech stack needs to evolve faster. The typical sales cycles are too long, requests for proposals (RFPs) can be exhausting, and implementation timelines all too often drag out.
With these challenges in mind, the MACH Alliance was born. Launched in 2020, the MACH Alliance is an independent not-for-profit organization committed to guiding and showing the business advantages of open tech ecosystems that are:
- Microservices based
- API-first
- Cloud-native
- Headless
The MACH Alliance helps businesses adopt and adapt the best and most agile systems, processes, and skills to help organizations turn digital practices into business differentiators.
Cloudinary joined the alliance in 2021 because we wanted to encourage everyone in the MACH ecosystem to harness the power of media-as-a-service to create, manage, and deliver engaging visual experiences at scale. For Cloudinary, this means bringing our API-first experience and flexible framework to help customers and partners transform their visual media experiences in a seamless and open manner.
Cloudinary is proud to be a part of a community that encourages a modern approach to development. Our MACH Alliance membership serves as an extension of innovation to our community of more than one million developers and 10,000 customers. To date, we have already helped business leaders take advantage of the most innovative and flexible enterprise technologies available to help break the constraints of the traditional release cycle.
Cloudinary is one of the MACH Alliance’s nearly 60 members, and we’re excited to be crossing the Atlantic to demonstrate our commitment to the MACH community as part of the inaugural MACH ONE conference on June 28-29 in London. We’ll be joining executive leaders, technology decision-makers, and MACH practitioners to:
- Learn how brands are making the switch to MACH architectures
- Attend break-out sessions to learn new MACH skills
- Networking with attendees and thought leaders from all over the globe
If you plan on attending the MACH One conference, be sure to come say hello to the Cloudinary team.If you’re unable to attend the event, we invite you to learn more about the MACH Alliance here. For more on MACH, download the Executive’s Guide to Composable Architecture, and contact Cloudinary to get set up.
