Cloudinary Blog

Two Paths to Image Optimization: Which Would You Choose?

Two Paths to Image Optimization: Which Would You Choose?


When you visit a websitewhether from your laptop, phone, or tabletyou expect the pages to load fast and all the images to look great. However, ensuring that websites live up to visitor expectations can be more complicated than it might seem.

 

Considering that almost two-thirds of the average web page contains images, finding a way to reduce their size but also preserve their quality is key to the site’s performance and load speed. To achieve that balance, developers are often saddled with the time-consuming task of transforming appealing, high-resolution images to a format that is web-ready and highly performant.


Check out the following infographic and learn why image optimization matters, what it entails, and compare the two paths to optimized images.


Two paths to image optimization

Recent Blog Posts

The Benefits of Headless DAMs

Headless is not a buzzword anymore. In fact, the concept of headless architecture is gaining momentum due to the flexibility it offers for composing new experiences and for tackling the undue complexity of an ever-evolving technology stack. That’s because while the evolution of the martech landscape has enabled disruptive, digital innovations, the approach of buying point solutions for solving specific challenges can expose companies to the complicated nature of new technologies, systems, and platforms.

Read more

Building Display Ads With Transparent Video

By Afzaal Ahmad Zeeshan
Build Web Ads With Transparent Video to Attract User Engagement

Billions of views on the Internet every day drive one of the biggest industries on the planet: advertising. The sheer size of that market and the competitive nature of vying for consumer attention results in a constant need for innovation. Readers are jaded, and display ads are blind spots.

Read more
How Cloudinary's Media Optimizer Helps E-Businesses Deliver Superior Web Performance

As a technology company, Cloudinary owes its success to its ability to build solutions that address the most critical challenges you, our customers, face. The companies we serve run the gamut of digital businesses—retailers and direct-to-consumer brands, media and entertainment, travel and hospitality—which, coincidentally, all care about the same things.

Read more
How to Auto-Tag Video With Markers on Cloudinary for Easy Navigation

A picture is worth a thousand words, and that also holds true for video, one minute of which, according to Dr. James McQuivey of Forrester Research, is worth 1.8 million words. That's why online stores rely on rich media to promote products and sales. Images and videos impart a real sense of involvement with a purchase—a car, a vacation getaway, an apartment rental—setting your business apart from the competition.

Read more