“DAM done different” is how we like to refer to our API-first digital asset management (DAM) platform, Cloudinary Assets. The enhancements announced today, just ahead of this week’s Henry Stewart DAM NYC, help streamline every stage of the asset lifecycle, and introduce features like customizable creative review workflows, versatile portals for content activation, and AI-powered automations that put the kibosh on tedious manual tasks.
All this innovative goodness all but begs the question: How do all these updates translate into value for you and your business? Short answer(s): A launch cycle acceleration that went from weeks or days to minutes, a reduction in assets cost of up to 60%, and 75% time saved in overall asset management — all combining to deliver the bottom line results your team can be proud of.
Consolidating the disparate visual asset technologies — image and video solutions, dynamic media services, CDNs, and storage — into a connected and intelligent platform, Cloudinary’s DAM serves as a single source of truth that every stakeholder can rely on. Packed with practical AI solutions that streamline time-consuming tasks like moderating content, tagging, adapting and preparing assets for different channels, it’s never been easier for marketers, creatives and other teams to manage vast libraries of content more efficiently.
Creative review and approval capabilities provide a centralized, collaborative workflow automation solution. Teams can customize flows to match their unique review and approval processes of images, videos, PDFs, and other content and file types while including both internal and external stakeholders. With enterprise-grade security, compliance, and auditability, the solution is secure enough for those in highly regulated industries with strict compliance requirements.
As the volume of assets grows, so does the need for effective content moderation. Our AI-powered moderation tools ensure brand compliance by automating content credentialing and compliance checks. Teams can maintain high standards while handling an ever-increasing influx of user-generated content (UGC) and other assets.
Cloudinary’s asset workflow automation is a no-code automation solution that sets up automation actions upon asset upload, or times actions to occur by specific dates such as asset expiration, changes to structured metadata, and other periodic changes. Powered by Cloudinary’s proprietary MediaFlows solution, asset workflow automation within the DAM can be further customized with more complex workflows and integrations by upgrading to the full suite of MediaFlows capabilities.
Cloudinary Portals is a frontend solution within the DAM that makes it easy to securely curate and share digital assets with all or specified stakeholders. Portals enables business users to create fully branded digital experiences spanning media sharing, brand guideline portals, press portals, partner and sales enablements centers, and more.
Our API-first approach positions Cloudinary as the optimal choice for composable architectures, allowing brands to integrate seamlessly with a wide range of tools. With 300+ partners and integrations, the Cloudinary DAM platform is highly extendable, making it a favorite among marketing, creative, and technical teams alike.
Also, we’re always adding new integrations that extend the power of DAM across the martech ecosystem — like our newest integrations with popular platforms HubSpot, Figma, and Hootsuite, to name just a few.
Cloudinary’s enhanced DAM platform also features the cutting-edge visual workspace, Studio, which applies generative AI capabilities in bulk to create unlimited on-brand asset customizations, streamline workflows, and ensure that transformations are flawless before publication.
On the video content front, Assets offers generative AI-powered video editing features, smart previews, transcription, captioning, and auto-translation. These capabilities support brands in creating engaging video experiences that resonate with their audiences wherever they are in the world and on whatever device they’re using.
Additionally, Cloudinary supports numerous video file formats to ensure brands can engage their audiences with optimal video experiences — whether short-form, long-form, e-commerce, information and how-to, and other applications.
Cloudinary Assets is the tool that will transform your visual asset management process. For more information, visit cloudinary.com or register for our upcoming webinar to see it in action for yourself.
