Posts by Doron Sherman

Cloudinary’s mission from Day One has been to help companies unleash the full potential of media to create engaging visual experiences. Today, we celebrate a momentous milestone: more than one million developers have registered with Cloudinary. That translates to a total of approximately 50 billion monthly assets, attesting that…

Part 1 describes the importance of engendering support from external developers to ensure success of innovative technologies. Part 2 delineates what energizes and inspires developers. Part 3 elaborates on two common mistakes that technology vendors make when planning strategies for winning over outside developers along with suggestions…

Part 1 describes the importance of engendering support from external developers to ensure success of innovative technologies. Part 2 delineates what energizes and inspires developers. Part 3 elaborates on two common mistakes that technology vendors make when planning strategies for winning over outside developers along with suggestions…

Part 1 of this series describes the importance of engendering support from external developers to ensure success of innovative technologies. Part 2 delineates what energizes and inspires developers. Here in part 3, I’ll elaborate on two common mistakes that technology enterprises make when planning strategies for winning over…

Part 1 of this series on developer relations elaborates on why, for your products or technologies to gain traction and succeed, you must win over the endorsement and support from the techies—software engineers, developers, and designers—at existing or prospective customers. Subsequently, everyone benefits and the world is a happy…

Since the early 1990s, I’ve been watching with interest and intrigue the rapid evolution of the software industry and its developers, which ushered in the Internet age in the meantime. I’d like to share with you my observations on that subject. Because of the breadth and complexity of the related…

Look around any software company and you’re almost bound to see developers, headphones on, coding away to their favorite tunes. For most developers, music plays an important role in their lives: from listening to it while they work to attending concerts or major music festivals, like Coachella and South by…

Doug Sillars, a digital nomad and a freelance mobile-performance expert, answers questions about video streaming and delivery, website optimization, and more. Doug Sillars, a freelance mobile-performance expert and developer advocate, is a Google Developer Expert and the author of O’Reilly’s High Performance Android Apps. Given his extensive…

The Importance of Visual Media If you’re like most consumers today, you engage more with pictures or videos on a website than text. The stats don’t lie – four times as many visitors would rather watch a video about a product than read about it, and sites with compelling images…

This year at SXSW, we’re infusing Cloudinary’s powerful Visual APIs to the SXSW Hackathon, where teams compete  on high-tech creativity during a straight 24-hour programming event. Taking place at TechSpace, this exciting event will culminate with…

Nowadays, developers everywhere are introduced to an application development trend called serverless computing. The trend isn’t new but rather an evolution culminating from a number of development methodologies, including service-oriented architecture (SOA), distributed cloud computing, Platform-as-a-service (PaaS) and Containers/Microservices. A key defining element of serverless computing is the…