Cloudinary Blog

Cloudinary’s mission from Day One has been to help companies unleash the full potential of media to create engaging visual experiences. Today, we celebrate a momentous milestone: more than one million developers have registered with Cloudinary. That translates to a total of approximately 50 billion monthly assets, attesting that our vision for visual media 10 years ago has taken off. A big thanks to all of you who have partnered with us on this journey and who have taken visual media to the next level through Cloudinary.

Part 5 here delves into the dynamism in the professional life of software developers and, given that understanding, the strategies and attitudes technology vendors should embrace—to everyone’s benefit.

Here in part 4, I’ll discuss the groundwork you as a technology vendor must lay before mounting efforts to win adoption and advocacy from external developers, and share my take on how to best connect with them and win their enthusiastic support for your technology.

Part 1 of this series describes the importance of engendering support from external developers to ensure success of innovative technologies. Part 2 delineates what energizes and inspires developers. Here in part 3, I’ll elaborate on two common mistakes that technology enterprises make when planning strategies for winning over outside developers along with suggestions on how to get prepared.

Part 1 of this series on developer relations elaborates on why, for your products or technologies to gain traction and succeed, you must win over the endorsement and support from the techies—software engineers, developers, and designers—at existing or prospective customers. Subsequently, everyone benefits and the world is a happy place. Before doing that, it helps to understand the ins and outs of the so-called developer ecosystem, that is, the mantra for developers, their learning paradigm, and their opportunities and challenges.

Since the early 1990s, I’ve been watching with interest and intrigue the rapid evolution of the software industry and its developers, which ushered in the Internet age in the meantime. I’d like to share with you my observations on that subject. Because of the breadth and complexity of the related topics, I’ll chronicle them in a series of posts, starting with this one.

Look around any software company and you're almost bound to see developers, headphones on, coding away to their favorite tunes. For most developers, music plays an important role in their lives: from listening to it while they work to attending concerts or major music festivals, like Coachella and South by Southwest Music Festival (SXSW).

Doug Sillars, a digital nomad and a freelance mobile-performance expert, answers questions about video streaming and delivery, website optimization, and more.

Doug Sillars, a freelance mobile-performance expert and developer advocate, is a Google Developer Expert and the author of O’Reilly’s High Performance Android Apps. Given his extensive travels across the globe—from the UK to Siberia—with his wife, kids, and 11-year-old dog, Max, he has been referred to as a “digital nomad.” So far in 2018, Doug has spoken at more than 75 meetups and conferences!

If you're like most consumers today, you engage more with pictures or videos on a website than text. The stats don't lie - four times as many visitors would rather watch a video about a product than read about it, and sites with compelling images average twice as many views as text-heavy ones.

This year at SXSW, we’re infusing Cloudinary’s powerful Visual APIs to the SXSW Hackathon, where teams compete  on high-tech creativity during a straight 24-hour programming event. Taking place at TechSpace, this exciting event will culminate with demos and awards at the Hilton (Salon C) on Wed, March 15 at 2pm.