Cloudinary Blog
Best Practices for Optimizing Web Page Speed

The Importance of Visual Media

If you're like most consumers today, you engage more with pictures or videos on a website than text. The stats don't lie - four times as many visitors would rather watch a video about a product than read about it, and sites with compelling images average twice as many views as text-heavy ones.

However, visual media files can be heavy which can:

  • Increase page load times
  • Deter visitors
  • Hamper your search engine rankings

But, how do you balance the desire to create engaging visual content on your site with the need for speedy delivery to your end users?

Well, we have good news! Cloudinary and Digital Marketing Depot have partnered to produce a new whitepaper - Media Rich and Fast: Best Practices for Optimizing Web Page Speed, outlines best practices to help you optimize images and videos on your site, upping your digital media game improving page load speed and creating a better user experience.

Media Rich and Fast






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Did you know that humans process imagery 60,000 times faster than text? In fact, 90% of the information our brains process is visual, which makes it seem a no-brainer—pun intended—that brands are connecting with consumers through visual content online. However, adding media assets like images and videos to websites comes with a tradeoff: the more media, the heavier the site, which results in a noticeable slowdown in page loads and a reduction in content quality.

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