Cloudinary Blog

Cloudinary Gets In Tune With the Music Industry As Hackathon Sponsor

Music for Developers - Cloudinary as a Music Hackathon Sponsor

Look around any software company and you're almost bound to see developers, headphones on, coding away to their favorite tunes. For most developers, music plays an important role in their lives: from listening to it while they work to attending concerts or major music festivals, like Coachella and South by Southwest Music Festival (SXSW).

With the right tools, developers with a love of music can leverage their creativity and skills to wield a strong influence on the music industry itself. Over the past year or so, Cloudinary has sponsored a number of music-related hackathons, including those at SXSW, Canadian Music Week (CMW), Wallifornia, New Orleans Jazz & Heritage Festival, multiple Capitol360 events, and SF MusicTech Summit. Our role at those events is to show how Cloudinary can be an effective enabler for the music industry.

We believe that Cloudinary has the potential to be a democratizing force that gives everyone–from major music labels to enterprising young artists bootstrapping the start of their careers–the tools they need to more effectively market themselves online by leveraging various media. The Cloudinary solution, which offers an easy way to optimize images, videos, and music files for delivery on any device, is ideal for creating an enjoyable online experience with rich media assets for fans even if you're not a big-budget artist with the power and resources of a major label behind you.

From working with the music industry at the hackathons, we've found that the participants, from software developers at the largest music labels to casual content creators, are always looking for an integrated, rich-media platform. Cloudinary has already proven its ability to offer such a platform in a variety of verticals, including ecommerce, app tech, and travel, so why not the music industry, too?

Cloudinary is perfect for handling mashups, combining all forms of media–audio, images, and video–for mixed-media use cases. Music industry hackathons give us the opportunity to showcase what Cloudinary can do and how it pertains to content creators. At the hackathons, we can demonstrate to the participants how they can leverage our offerings to manage user-generated content, perhaps enabling artists to share videos taken by their fans at concerts in a way that's easily accessible to audiences far and wide. Developers also get to see how they can effectively integrate music within the context software for their media assets. See our Music Discovery Service and SoundBrowser posts.

So far, we've been amazed at the creativity the developers at hackathons have shown once they become familiar with Cloudinary and its capabilities.

And we also love the feedback from those folks, which is helping us identify opportunities to continually enhance our feature set to meet the needs of music-industry developers and enrich our product roadmap. What a win-win for everyone!

Recent Blog Posts

Automate the Staging Process of Videos for Social Media

Rich and engaging media helps build customer engagement and trust but can be time consuming to stage. Developers save a tremendous amount of time by preparing videos for social media with Cloudinary. That’s because Cloudinary’s interface, widgets, and application programming interface (API) transform raw media into polished content, optimizing footage and enabling effortless customization and publishing.

Read more

Top Five Web-Video Formats of 2021

By William Imoh
The Five Most Popular Web-Video Formats and Streaming Protocols

Over the past 15 years, the video industry has undergone a significant change in video formats on the web. In particular, in the early 2010s, the 3GP format, which the 3rd Generation Partnership Project (3GPP) created for 3G-enabled mobile devices, went nearly extinct. The advancement of mobile devices and cellular networks has brought about the need for pioneers to build better formats for a faster user experience.

Read more
Cloudinary Introduces Integration With SAP Commerce Cloud

We’re excited to announce Cloudinary’s integration with SAP Commerce Cloud, through which the latter’s customers can significantly boost the visual media experience on their website or app.

SAP Commerce Cloud powers some of the largest e-commerce sites (B2C, B2B, and B2B2C businesses), complete with building blocks like storefront design and order management. Reinforced with Cloudinary’s laser-sharp focus on optimizing, managing, and delivering images and videos, the new extension will enable SAP Commerce Cloud customers to create unique and engaging visual experiences effortlessly.

Read more
Personalizing Video Email for Marketing Campaigns With Cloudinary

As critical as it is to engage with shoppers in order to succeed in e-commerce, old-style, boring emails are far from being effective. In fact, they tend to be annoying because no one likes to read formulaic, generic messages that are sent en masse. For better results, rethink your email marketing campaigns and try out creative strategies.

Read more
Muted Videos and Subtitles

The bane of our existence is the lack of efficient ways for tackling the plethora of recurring tasks in our lives. One of those tasks is surfing the internet. We consume a lot of web content daily, of which a large percentage are images and videos. We’re constantly quickly scrolling through 30-second videos or checking out pictures of cute items we’d like to buy in our free time.

Read more

Building a Roommate-Matching App With Cloudinary and Jamstack

By Marcelo Ricardo de Oliveira
Building a Roommate-Matching App With Cloudinary and Jamstack

Roommate matching can be a pain—especially during the COVID pandemic when people don't want to meet in person. Matching apps like Flatmates, Roomster, and roommates.com are helpful, and if you're in the roommate-matching space, you know that great video is essential for those seeking roommates. Fortunately, Cloudinary can help.

Read more