Posts by Maxwell Mabe

There are a few foundational capabilities a digital asset management (DAM) solution should possess to be considered good. Among these are, the DAM must efficiently store, organize, retrieve, and distribute your organization’s digital assets. Another, it must be easy to use, and, just as important, it must seamlessly integrate with…

Same Great Features, Fresh New Name We’re always looking for better ways to help our customers easily engage with our Media Experience Cloud. Empowering companies of any size to launch inspired rich media experiences and harness the full potential of rich media assets is our key…

As the demand for rich media assets accelerates and increases, so too grows the significance of Digital Asset Management (DAM) solutions in every organization. It’s not just the number of assets that are growing; the pool of DAM users has expanded to include many cross-functional and external teams—each with different…

Did you know that nearly one in five (18%) U.S. adults returned an item bought online because the product description was misleading or incorrect? That’s a costly mistake on the part of brands impacting customer retention and the bottom line.  According to Forrester Research​​, PIM-DAM [Product Information Management-Digital Asset…

In this fast-paced digital world, meeting the content demand for all channels is a daunting challenge for organizations. Cloudinary’s Digital Asset Management (DAM) solution offers a digital-first, AI-powered approach for storing, managing, collaborating on, and delivering optimized content. What’s more, we’re constantly searching for new ways to enhance, augment,…

With building, growing, and maintaining a strong digital presence being a top priority for all brands, high-quality visual content is paramount. In fact, consumers are 40 times more likely to share visual content on social networks than on other forums. Plus, a recent study from Wyzowl found that…

Like people, companies are creatures of habit that tend to continue doing things the way they’ve always been done, especially if the processes seem to be working just fine. Consequently, businesses are at times unaware that more effective and efficient ways exist. I observed this tendency at a recent roundtable…

Organizations often go to great lengths to identify and select software solutions that deliver out-of-the-box features for most use cases. However, every company has unique needs, typically requiring customization to maximize the ROI of the software purchases. Customization, though, is a word avoided in polite circles because, in response, most…

When was the last time you thought about storytelling? Perhaps while binge-watching your favorite streaming series or when you were inspired by a shopfront’s window dressing? While browsing your and other websites? With viewers glued to screens most of the time, creating compelling, visually rich stories is becoming more and…