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Search: DAM’s Final Frontier

As the demand for rich media assets accelerates and increases, so too grows the significance of Digital Asset Management (DAM) solutions in every organization. It’s not just the number of assets that are growing; the pool of DAM users has expanded to include many cross-functional and external teams—each with different needs and varying familiarity with how assets are stored and organized. 

Nothing is more frustrating than searching and not finding. Unfortunately, many DAM solutions make discovering assets a chore if you don’t understand folder and metadata structure. 

How does a regular DAM user find what they’re looking for? 

“What do we want?”

“Access to assets!”

“Who do we want it for?”

“For all!”

Every DAM user is different. Each has their own reasons for accessing assets, along with their individual needs, skills, and familiarity with the asset library. 

Traditional DAM applications employ galleries, collections, portals, and folders to enable users to find the asset they’re looking for. These methods serve a purpose, but they only go so far to make sure everyone can find the right asset. Let’s not forget: these traditional DAM applications take work to set up, manage, and support. 

If you can’t find it, you can’t use it. This leads to frustration, more time spent looking, and requests for help. Modern DAM solutions have to cover not only search but offer abilities that aid in asset discovery. How can a modern DAM solution solve the search conundrum? 

Let’s face it, everyone’s search game could use some help. Traditional and a few next-gen DAM applications offer several search abilities, such as If/then/else query builders, filtering, and rudimentary visual search. But without some level of understanding and knowledge of metadata structure, these search features offer little help for users who want to quickly find their asset and be on their way. 

Modern digital-first DAM solutions like Cloudinary can help you stop searching and start finding. Cloudinary’s DAM covers all the search basics, including quick search and query builders, and goes further.

Natural Language Visual Search is one way Cloudinary takes search to new levels. This modern search capability leverages a neural network of millions of assets to create meaningful tags of common terms. Not only can users search and find visually similar assets, they can also use natural language phrases to simplify discovery. 

Cloudinary’s Natural Language Visual Search capabilities supercharge search, delivering search results that are:

  • Relevant. Discovering highly relevant assets based on visual content is easy. You don’t need to know anything about metadata or how assets are organized to find the assets you’re looking for.
  • Comprehensive. Search terms are broad and deep, based on natural language independent of the catalog’s metadata, and automatically refreshed to remain current. 
  • Adaptable. Search is based on a robust neural network that’s significantly more flexible than existing models and trained on a wide variety of images and natural phrases. 

Supercharged search is just one of the ways Cloudinary has reimagined digital asset management. 

Cloudinary’s modern search enables creative fluidity and discovery with advanced abilities that do not require any knowledge of metadata or how assets are organized. This is a boon for discovery and greatly reduces the need to enter or manage metadata for each asset. 

It’s time to stop searching and start finding. Why not schedule a demo to see what Cloudinary DAM can do for your organization? It might be just the solution you’ve been searching for. 

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