Cloudinary Blog

Cloudinary Uses Scale API to Focus on Image Compression

Here at Cloudinary, we provide a cloud-based tool that enables our users to compress images and video for their websites and apps. Our goal is to preserve the visual integrity of the content, but deliver the smallest file size to any device or browser to ultimately optimize website performance and end user satisfaction.

One of the hallmarks of the Cloudinary solution is the ability to automate many functions of image compression, so that developers don’t have to spend time tweaking each photo and making multiple copies of different sizes and resolutions to fit every possible scenario. Compression algorithms can be tricky because they’re trying to make changes that have the smallest visual impact, but different images can react differently to compression.

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Different online services, websites and mobile applications have very different image management requirements. Despite the differences, the image management pipeline boils down to the same basic formula - upload the images, normalize them, store them and manipulate them to create derivatives (thumbnails, effects, watermarks, etc.). Afterwards, prepare them for delivery and make sure they are accessible to your users quickly and efficiently when browsing your website or using your mobile app.
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Different web applications have very different requirements when images are involved. A dating website will focus its image-related attention on normalizing and delivering his user uploaded snapshots. A pinterest style service is focused on retrieving external images from around the web and fitting them to its cool layout. An eCommerce website is focused on the effective delivery of the many product thumbnails it depicts.
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