Cloudinary Blog

Blog posts of 'avif' tag
It’s High Time to Replace JPEG With a Next-Generation Image Codec

I can be quite passionate about image codecs. A “codec battle” is brewing, and I’m not the only one to have opinions about that. Obviously, as the chair of the JPEG XL ad hoc group in the JPEG Committee, I’m firmly in the camp of the codec I’ve been working on for years. Here in this post, however, I’ll strive to be fair and neutral.

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Adopting New Image Format AVIF With Cloudinary

AVIF is a new image format for the web. Before I tell you all about it, let me show you what AVIF can do.

One way to compare image codecs is to encode the same image in different formats at matched file sizes and then compare the visual quality of the resulting images. For example, I rendered the AVIF below with a q_50 quality transformation. It weighs 12.3 KB and, compared to the lossless original it looks pretty good subjectively.

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Cloudinary’s CEO Itai Lahan on the Year Ahead

Every year in early February, after closing our fiscal year, we discuss the year that was during our monthly All Hands meeting. This year we reflected on a year unlike any other.

It was a year in which the unimaginable became our shared reality. Together, as a global collective, with our families, customers and partners, we Zoomed and pushed and pulled together in ways we had not had to do before.

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