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Results for Tag ‘AVIF’

The ROI of Adopting AVIF for Websites

Topics AVIF, Core Web Vitals, Image Formats, Image Transformation, Performance Optimization
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AVIF is a 2019 spinoff from the AV1 video format developed by the Alliance for Open Media (AOM), whose members include Amazon, Apple, ARM, Facebook, Google, Huawei, Mozilla, Microsoft, Netflix, and Intel. As an open-source and royalty-free video codec, AVIF delivers much higher compression rates than the older image codecs…

Time for Next-Gen Codecs to Dethrone JPEG

Topics AVIF, JPEG, JPEG XL, Performance Optimization, WebP
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I can be quite passionate about image codecs. A “codec battle” is brewing, and I’m not the only one to have opinions about that. Obviously, as the chair of the JPEG XL ad hoc group in the JPEG Committee, I’m firmly in the camp of the codec I’ve been…

How to Adopt AVIF for Images With Cloudinary

Topics Asset Management, AVIF, Performance Optimization
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AVIF is a new image format for the web. Before I tell you all about it, let me show you what AVIF can do. One way to compare image codecs is to encode the same image in different formats at matched file sizes and then compare the visual quality…

Emerging From 2020 Stronger Together and Ready for the Year Ahead

Topics Asset Management, AVIF, Digital Asset Management, e-commerce, JPEG XL, Video
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Every year in early February, after closing our fiscal year, we discuss the year that was during our monthly All Hands meeting. This year we reflected on a year unlike any other. It was a year in which the unimaginable became our shared reality. Together, as a global collective, with…

What to Focus on in Image Compression: Fidelity Or Appeal

Topics AVIF, JPEG XL, Performance Optimization
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Fidelity in images is about visually preserving the original; appeal is about hiding the compression artifacts. Depending on your priority, you would compress images with either of these approaches to reduce the file size while still maintaining a reasonable level of visual “quality”: If fidelity is more important, you’d aim…

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