Results for Tag ‘Digital Asset Management’

To succeed in today’s hypercompetitive market, brands must deliver engaging, personalized, and performant digital experiences. Creating them requires tools that are, however, constantly evolving. To put in place a flexible, scalable, and collaborative workflow for building experiences, brands must adopt composable solutions—notably headless, API-first services, including content management systems (CMSs),…

As the world’s leading conference dedicated to digital asset management (DAM), DAM New York is a unique environment to share knowledge, exchange experiences, and build long-lasting professional networks. I had a great time connecting with DAM professionals across industry sectors who are also thinking about the future of digital…

In our increasingly networked world, the content that users generate about products — from reviews to pictures to home videos — is skyrocketing in both popularity and influence. Consumers are 2.4x more likely to say that user-generated content (UGC) is more authentic than branded content.  One key aspect…

Engaging digital experiences are the foundation of any modern business — and visuals are its cornerstone. But keeping pace with the demand for visual media — anywhere and everywhere, at all times — isn’t something marketers and developers can do through manual effort alone.  How can brands deliver visually rich…

In today’s digital economy, brands and businesses must deliver visually rich media experiences across all digital channels to meet the expectations of modern consumers.  But is your customer experience (CX) optimized to create a point of differentiation for your brand and drive up conversions and revenue? That’s the million dollar…

In this article: What is Composable Architecture? Benefits of Composable Architecture Cloudinary Composable Architecture Cloudinary Features Programmable Media Powered by Intelligence and Automation Headless DAM MACH-Certified Third-Party Integrations Developer First Conclusion Bringing new products to the web requires a lot…

“Fast and furious” might be the best way to describe the pace and intensity of change in e-commerce. What can brands and retailers do to keep up? From AI-driven personalization to video shopping capabilities and immersive digital experiences, the next wave of e-commerce is here. Brands that catch this wave…

MACH Alliance’s first annual MACH One conference took place last month in London. It was clear from the two-day event that businesses are keener than ever to make the switch from monolithic to MACH-enabled technology that is Microservices based, API-first, Cloud-native SaaS, and Headless. How do you know if your business…

It’s easy to understand how some companies fall into the trap of thinking that digital asset management (DAM) is solved once they have a nicely curated set of assets and solid metadata. The thinking goes: Now all we have to worry about is keeping it accurate, right? If only it…