Results for Tag ‘e-commerce’

The images and videos that populate the pages of an e-commerce site do more than make it look good. These visuals play a defining role in building trust with shoppers, driving product purchases, and reducing the rate of product returns. Findings from a global e-commerce consumer survey commissioned by…

User-generated content (UGC) has immense influence on consumer decision-making. According to Cloudinary’s research, 70% of Gen Z and 78% of Millennial shoppers rely on videos and photos when making purchases. Fifty-eight percent of respondents to Cloudinary’s UGC survey…

As user experience is often the deciding factor for customers choosing where to spend their money online, a flexible, modular e-commerce platform is the key to retaining consumer attention. Successful businesses are typically early adopters of trends and innovations that quickly saturate the digital marketplace. By using a platform that’s…

commercetools has been called a “leader” in headless commerce by IDC Marketscape, been named a “leader” within Gartner’s Magic Quadrant™ for Digital Commerce report for three years running, and is the only platform of its kind to be MACH certified. You could say, composable commerce is…

When choosing a tech stack, we need to consider factors like the following: The specific needs of the project Skills of the development team Scalability factor  Maintenance of the technology Many technologies can satisfy these factors, making it difficult to choose the right ones. Tech stacks affect the entire development…

We are in an era of rich media web experiences. A lot of new products, online shops, and apps give users more power & democratize specific actions that used to be performed by a select few and highly knowledgeable individuals. Have you ever wondered how you can build or incorporate…

Accelerating product development is every entrepreneur’s dream. CEOs, Product Managers, Business owners, Indie developers, agencies, dev shops, and anyone that itches to launch a product to the market aims to do so in the shortest possible time. Getting the product to market is one thing; adding more features rapidly &…

Consumers are accustomed to experiencing immersive images and video across every device, consistently — and there’s little doubt that their expectations will continue to soar. To meet ever-rising, experiential demands, brands need to stay ahead of consumers. If you own the ecommerce tech stack, it’s critical to support your marketing…

In:  Open on a high-profile fashion retailer on the brink of producing dynamic, visual content for its Instagram-loving shoppers seeking immersive digital content. But the retailer is locked into a 15-year-old legacy media tool with cumbersome integrations and a feature set…