Results for Tag ‘Video API’

Every month, we’re hard at work keeping up with the ever-evolving needs of developers and content creators. This is what keeps us going here at Cloudinary. This month is no exception. Let’s delve into some of the new features introduced in the latest release. Analyze API Beta Analyze API Beta…

Most marketers consider video to be the most important ingredient in the online engagement and conversion recipe. The stats bear this out. More than 90% of marketers say that video helps increase traffic, raises brand awareness, and improves user understanding of their product and service. This…

In today’s business world, e-commerce platforms are a mixed blessing. On the one hand, businesses gain access to more customers, while customers are no longer limited to the product options of the physical stores around them. But brick-and-mortar stores still have the advantage of allowing customers to interact with products…

Further demonstrating the Cloudinary commitment to developing the tools brands need to get more from their investment in video, this month’s release focuses on, you guessed it, video. First, with the new video analytics reporting tool that provides the engagement insights you need to improve and develop a better marketing…

Consumers across the globe are finally feeling safe enough to resume travel. While this is great news, travelers are scrutinizing their destination and hospitality options more closely and are more selective when deciding on a service provider.  The hyper-selective consumer means travel and hospitality providers must instill confidence in the…

With video becoming the top priority for content investment in 2023, this month’s innovations from Cloudinary focus on empowering brands to scale video experiences to any device or channel. Key features include AI-based cropping to maintain focus on desired objects – especially when viewed on mobile…

Video is increasingly leveraged by brands to drive online engagement and conversion. According to a survey from Wyzowl of over 500 brands – 95% say video marketing has helped them increase brand awareness 87% say video marketing has helped them increase sales Given the…

Whether it’s watching an ad for a shoe you want to purchase or a how-to-use video for the new kitchen appliance you’ve purchased, we all have experienced the dreaded buffering. That annoying period when crisp images suddenly pixelate and charismatic speakers are frozen in time like Han Solo in carbonite. …

It’s indisputable that video is crucial to the success of all e-commerce companies. The numbers make this clear. A customer survey by Wyzowl found that: 73 percent preferred learning about a product or service through a short video. 88 percent were convinced to buy a…