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Cloudinary’s Latest Releases: February 2024

Every month, we’re hard at work keeping up with the ever-evolving needs of developers and content creators. This is what keeps us going here at Cloudinary. This month is no exception. Let’s delve into some of the new features introduced in the latest release.

Analyze API Beta provides advanced image analysis capabilities to unlock deeper insights into their media assets. Using state-of-the-art machine learning algorithms, Analyze API  automatically extracts rich metadata from images, including dominant colors, quality scores, and object detection.


  • Better content discoverability and organization.
  • Optimize workflows with automated tagging and categorization.

Learn more about Analyze API Beta below:

With Visual Search, Cloudinary introduces a faster, more efficient way for users to explore and discover content via image-based search capabilities. This feature allows users to find visually similar images within their media library quickly.


  • Enhance user engagement and interaction.
  • Facilitate intuitive content discovery.
  • Drive conversions by simplifying product search and recommendation processes.

Learn more about Visual Search below:

Cloudinary Video Analytics for Mobile SDKs provides developers with comprehensive video performance metrics and insights tailored for mobile applications. From playback metrics to user engagement analytics, this feature provides invaluable data to optimize video delivery and the user experience.


  • Gain visibility into video performance and user engagement.
  • Optimize video delivery and playback experience for mobile users.

An example of a use case is streaming services. Streaming services can review video playback metrics to identify and address buffering issues, ensuring a smooth, uninterrupted viewing experience.

Learn more about iOS and Android video analytics below:

Cloudinary introduces a Picture-in-Picture (PiP) Toggle feature for its Video Player. Why does PiP matter? Because content continues to play while the user is free to perform other actions — a capability especially useful for video apps. Now users can enjoy uninterrupted video playback while simultaneously browsing or interacting with other content on the screen.


  • Enhance user engagement and satisfaction with a seamless multitasking experience.
  • Facilitate content consumption across multiple sites at once.
  • Increase engagement and time spent on your platform by offering dual video playback.

Use cases: News websites can implement PiP Toggle functionality to allow users to watch videos while continuing to browse articles or interact with other content. Students taking courses on e-learning platforms can watch instructional videos while simultaneously taking notes or completing assignments.

Learn more about Video Player API reference below:

Cloudinary’s Enhanced f_auto Support for Native Mobile SDKs streamlines content delivery by automatically optimizing images and videos based on device capabilities and network conditions.This feature ensures optimal performance and visual quality across diverse mobile devices and networks.


  • Improve performance and user experience by delivering optimized media content.
  • Reduce bandwidth consumption and improve load times with adaptive content delivery.
  • Simplify media management and delivery workflows for mobile applications.

Social media apps can leverage Enhanced f_auto support to deliver high-quality images and videos while minimizing bandwidth usage and load times for users on slow or constrained networks. While gaming apps can optimize game assets and animations based on device capabilities and screen resolutions, ensuring smooth gameplay  over a wide range of mobile devices.

Learn more about native mobile optimization below:

Cloudinary continues to uplevel digital asset management with its latest theme customization feature. In the Preferences section, users now have the option to incorporate their logo into the console, establishing brand presence right from the homepage. Moreover, the chosen color palette and logo extend beyond the console to collections, ensuring brand consistency across all assets.


  • Extend brand reach and presence.
  • Create a cohesive and memorable brand experience for customers.

Learn more about branding in public collection webpages below:

Cloudinary’s latest features continue to provide developers and content creators to gain deeper insights into media assets, facilitating seamless content discovery, optimizing video delivery, or enhancing user engagement with innovative playback features. Put these cutting-edge features to work today and deliver the immersive and engaging experiences your audiences crave.

If you found this blog post helpful and want to discuss it in more detail, head over to Cloudinary Community forum and its associated Discord.

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