Posts by Pradip Lal

Every month, we’re hard at work keeping up with the ever-evolving needs of developers and content creators. This is what keeps us going here at Cloudinary. This month is no exception. Let’s delve into some of the new features introduced in the latest release. Analyze API Beta Analyze API Beta…

There have been so many new image and video innovations released over the last few weeks that it’s hard to know where to start. So we’ll start with the Video Chapter Editor, which seamlessly creates and edits captivating video chapters. Next, elevate your video content further with the groundbreaking Paced…

Among the top pain points content creators can never seem to overcome are small (or no) teams, distribution challenges, and quality and consistency issues.  There are others, like lack of time, the inability to keep up with technology, insufficient funding — and yes, these are real pains — but what…

Purchasing a car online was once considered, at the very least, a risky proposition. Conventional wisdom had it that you had to go “kick the tires” in person, before committing to a big-ticket purchase that will impact one’s finances for some time to come.  Like everything else, car buying has…

Delivering engaging online shopping experiences is vital to success in today’s e-commerce environment; an environment where consumers expect brands to replicate the in-store experience online. To meet consumer expectations, brands need to deliver dynamic, immersive, and appealing experiences that make customers feel confident about their shopping decisions. Those brands that…

Attention is a scarce and incredibly valuable commodity. In nearly every online interaction you get one crack at getting and keeping a person’s attention. There are plenty of design and copy tricks you can rely on to get, and keep, a person’s attention. And, once you’ve got them, there’s optimizations.  …

Brands selling products that can be personalized, monogrammed, or that come in various shapes, sizes, and colors face a unique challenge: their visitors should be able to visualize their creation in the highest possible resolution, and do so quickly.  Failing to provide a confidence-building visual leads to dissatisfied shoppers who…

 A recent industry report stated that e-commerce will account for 20% of global retail sales by the end of 2022, up from10% just five years ago. Clearly, the genie is out of the bottle. If a brand is going to stay relevant and competitive they’ve got…

In our increasingly networked world, the content that users generate about products — from reviews to pictures to home videos — is skyrocketing in both popularity and influence. Consumers are 2.4x more likely to say that user-generated content (UGC) is more authentic than branded content.  One key aspect…

The metaverse is growing rapidly as a leader of Web 3.0 with steady participation and support from consumers. Simultaneously, opportunities for selling digital goods abound, as evidenced by the remarkable sale of a digital-only Gucci bag for $4,115, starkly exceeding what its in-store counterpart priced at $3,400 could earn.

When brands like you adopt a direct–to-consumer (DTC) e-commerce approach with no involvement of retailers or marketplaces, you gain direct and timely insight into evolving shopping behaviors. DTC e-commerce is a business model where merchants sell their products and services directly to their customers online, bypassing intermediaries such as…

A brick-and-mortar store’s ability to connect with shoppers is a main draw of shopping in person. On the other hand, e-commerce requires an understanding that online shopping differs from physical retailing, calling for proactive steps that mimic in-person experience as much as possible through sight and sound. Since the in-store…