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Faster Media = Faster Websites: a Recap of a Cloudinary Workshop at React Summit 2021

Topics CDN, Core Web Vitals, Performance Optimization, React, SDK, Video API
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tl;dr; Cloudinary conducted a workshop at React Summit 2021 to highlight the effect of media performance on websites by correlating it with Google’s Core Web Vitals and other performance measurements. Also presented were typical optimization techniques along with code samples. Here are the recording and the slides.

Video Uploads With Cloudinary

Topics File-upload, Video, Video API
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Setting up the infrastructure for video uploads can go from straightforward to complex real fast. Why? Because many challenges are involved in building a foolproof service for an efficient and smooth process. This is part of a series of articles about Marketing videos. Platform Test for Video Uploads Just…

Compressing, Resizing, and Optimizing Videos in Laravel

Topics Asset Management, SDK, Video, Video API
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Videos are large media files—in most cases, at least four times larger than images—and are often created for ads, marketing campaigns, and instructional content to convey as much information as possible in a short time. Ensuring that videos do not buffer all the time and that the user’s data…

From Novel Concept to Natural Shopping Habit: How Shoppable Video is Gaining Ground in E-Commerce

Topics Asset Management, e-commerce, Shoppable Video, Video, Video API
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As pandemic restrictions necessitated, many shopping trips in 2020 took place outside the traditional brick-and-mortar store, or at least void of the physical aisle-browsing experience. Same-day curbside pickup became a safe and convenient alternative, and e-commerce transactions skyrocketed as consumers shopped online. In fact, Digital Commerce 360 estimates that,…

Getting Ready for the Return of Travel in a Post-COVID Era? 5 Ways to Spruce Up Your Travel Site

Topics Asset Management, Performance Optimization, Video API, Video Transcoding
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When COVID hit last year, followed by social restrictions and lockdowns, e-commerce companies had to adapt quickly to changing consumer needs within a very short time. Consequently, COVID greatly accelerated the digital transformation of e-commerce, resulting in 10 years of growth in a matter of only three months. Concurrently,…

Create a Great E-Commerce Site on Gatsby Along With User-Generated Content Using Cloudinary

Topics Asset Management, e-commerce, Video, Video API
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Today’s tremendous growth in e-commerce means that competition among businesses is heating up. One way to gain a competitive edge is to boost your product’s authenticity by incorporating user-generated content (UGC) into your product pages. This tutorial shows you how to do the following: Build a progressive web app…

Building Display Ads With Transparent Video

Topics Asset Management, Video API, Video Transcoding, Video Transformation
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Billions of views on the Internet every day drive one of the biggest industries on the planet: advertising. The sheer size of that market and the competitive nature of vying for consumer attention results in a constant need for innovation. Readers are jaded, and display ads are blind spots. To…

Confronting the Urgent Problem of Web Performance

Topics Asset Management, Image Transformation, Multi-CDN, Performance Optimization, Video, Video API, Video Transcoding
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As a technology company, Cloudinary owes its success to its ability to build solutions that address the most critical challenges you, our customers, face. The companies we serve run the gamut of digital businesses—retailers and direct-to-consumer brands, media and entertainment, travel and hospitality—which, coincidentally, all care about the same things.

Navigating Real-Estate Videos With Auto Tagged Markers

Topics Asset Management, Tagging, Video, Video API
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A picture is worth a thousand words, and that also holds true for video, one minute of which, according to Dr. James McQuivey of Forrester Research, is worth 1.8 million words. That’s why online stores rely on rich media to promote products and sales. Images and videos impart a…

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