Results for Tag ‘Video Codec’

Whether it’s for broadcast-quality live streaming, on-demand viewing, or interactive real-time communications, video is taking on growing prominence online. Through our recently announced Cloudinary Labs, we aim to stay in front of the latest developments and trends that help brands offer unbeatable experiences to their site visitors. That’s why…

Over the past 15 years, the video industry has undergone a significant change in video formats on the web. In particular, in the early 2010s, the 3GP format, which the 3rd Generation Partnership Project (3GPP) created for 3G-enabled mobile devices, went nearly extinct. The advancement of mobile…

Delivering video files to users can be a much more complex undertaking than many people stop to consider. There are a large variety of video formats and codecs to choose between, and various optimization parameters for encoding the videos. Parameters such as bitrate, key-frame-interval, and frame-rate will…

Online video platforms (OVPs) first launched in the late 1990s and early 2000s with a similar promise to the once-iconic automobile brand: “Not your father’s Oldsmobile” campaign. However, as OVPs evolved, partly to address our insatiable appetite for video, they became more and more complex. Tools for every…

Videos make websites more engaging and lively, promising audience “stickiness” and return visits. However, research studies show that slow startup or playback stalls of video often leads to visitor loss. In fact, Akamai found that after a two-second delay, each additional second of stalling could cost you a 6% depletion…

As discussed in this SpeedCurve blog post, video use on the Internet over the past decade has been exploding. Accompanying that growth is additional bandwidth, which is burdensome for your IT budget and for your visitors. Beyond the expense, you must also consider user experience. The heavier the…

(Screen Image Source) Over the life of a mobile device, the cost of a cellular data plan often exceeds that of the device itself. To optimize data usage and purge useless data on their mobile devices, users can enable Data Saver from Android 7.0 (API level 24). To…

Part 1 of this series discusses the optimal way of delivering progressive video streams by taking advantage of modern, efficient codecs. That approach is ideal for short-form (under 60 seconds) videos and for videos displayed at a low resolution, such as ads and previews. But what if you’re…

Short-form videos—hero banners, product pages, ads, social content—are popping up on the web in places never seen before. This trend could become challenging because of the many formats and codecs, let alone inadequate expertise on what best to adopt for web consumption. Nowadays, most people are familiar with image…