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Results for Tag ‘Video Transcoding’

Building Display Ads With Transparent Video

Topics Asset Management, Video API, Video Transcoding, Video Transformation
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Billions of views on the Internet every day drive one of the biggest industries on the planet: advertising. The sheer size of that market and the competitive nature of vying for consumer attention results in a constant need for innovation. Readers are jaded, and display ads are blind spots. To…

Confronting the Urgent Problem of Web Performance

Topics Asset Management, Image Transformation, Multi-CDN, Performance Optimization, Video, Video API, Video Transcoding
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As a technology company, Cloudinary owes its success to its ability to build solutions that address the most critical challenges you, our customers, face. The companies we serve run the gamut of digital businesses—retailers and direct-to-consumer brands, media and entertainment, travel and hospitality—which, coincidentally, all care about the same things.

New Auto-Quality Setting for Content-Aware Video Compression

Topics Dynamic Video, Performance Optimization, Video, Video API, Video Transcoding, Video Transformation
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It’s widely known that video is the most effective way of communicating your brand to your audience. It is also an extremely varied medium. Take a look at the existing videos in your media library, you’ll find videos with differing lengths, colors, brightness and density of content. All of…

Automatic Video Transcoding With Cloudinary

Topics Dynamic Video, Performance Optimization, Video, Video API, Video Codec, Video Transcoding, Video Transformation
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Delivering video files to users can be a much more complex undertaking than many people stop to consider. There are a large variety of video formats and codecs to choose between, and various optimization parameters for encoding the videos. Parameters such as bitrate, key-frame-interval, and frame-rate will…

“Not Your Father’s” Online Video Platform

Topics Asset Management, Dynamic Video, Video, Video Codec, Video Player, Video Transcoding, Video Transformation
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Online video platforms (OVPs) first launched in the late 1990s and early 2000s with a similar promise to the once-iconic automobile brand: “Not your father’s Oldsmobile” campaign. However, as OVPs evolved, partly to address our insatiable appetite for video, they became more and more complex. Tools for every…

Three Tips for Faster, Easier Video Delivery

Topics Asset Management, Video, Video API, Video Codec, Video Transcoding, Video Transformation
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Videos make websites more engaging and lively, promising audience “stickiness” and return visits. However, research studies show that slow startup or playback stalls of video often leads to visitor loss. In fact, Akamai found that after a two-second delay, each additional second of stalling could cost you a 6% depletion…

Digital Nomad With a Chance of Streaming Videos

Topics Asset Management, GIF, Image Transformation, Performance Optimization, Video, Video API, Video Transcoding
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Doug Sillars, a digital nomad and a freelance mobile-performance expert, answers questions about video streaming and delivery, website optimization, and more. Doug Sillars, a freelance mobile-performance expert and developer advocate, is a Google Developer Expert and the author of O’Reilly’s High Performance Android Apps. Given his extensive…

Top 10 Mistakes in Handling Website Videos and How to Solve Them

Topics Asset Management, HTML5, Video, Video API, Video Codec, Video Player, Video Transcoding, Video Transformation
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As discussed in this SpeedCurve blog post, video use on the Internet over the past decade has been exploding. Accompanying that growth is additional bandwidth, which is burdensome for your IT budget and for your visitors. Beyond the expense, you must also consider user experience. The heavier the…

Video Optimization, Part 1: Cloudinary and the HTML5 Video Player

Topics Asset Management, HTML5, Video, Video API, Video Codec, Video Player, Video Transcoding
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Short-form videos—hero banners, product pages, ads, social content—are popping up on the web in places never seen before. This trend could become challenging because of the many formats and codecs, let alone inadequate expertise on what best to adopt for web consumption. Nowadays, most people are familiar with image…

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