Results for Tag ‘Video’

Sites that use video on their digital properties have a 34% higher web conversion rates than those that don’t. Video drives online engagement and conversion, which makes the absence of video on sites perplexing.  The primary reason brands struggle to scale use of videos on their digital properties is because…

Professional sports leagues are constantly seeking innovative ways to engage their fans and optimize their digital content strategies. With 60% of sports viewers consuming content through digital platforms, it’s clear that video has become a crucial element in sports marketing. Cloudinary’s AI-powered Video API has helped many sports…

Processing is an important step for storing and delivering digital media. Many common transformations are applied to videos, such as codecs, bitrate encoding, segmenting, changing resolution, generating thumbnails, applying effects, and adding watermarks. A pipeline is a simple but powerful concept: it’s a series of steps, each building upon the…

Despite the clear benefits of incorporating video into their digital strategies, many brands encounter significant challenges in developing and deploying videos at scale. At Shoptalk EMEA, we shared insights from a recent survey commissioned by Cloudinary that sheds light on the top three obstacles that brands face in their…

Accessibility is a core factor of software development, and for websites, video transcriptions improve the user experience. Video transcriptions are instrumental in many cases, such as for viewers with hearing impairments, those in noisy environments, language learners following along with lectures, and people who prefer to consume information by reading.

This blog post introduces a developer-friendly approach to client-side media handling challenges, leveraging Next.js App Router for video uploads to Cloudinary.  The complete source code of this project is on GitHub.  Working With Next.js…

TikTok is one of the biggest social media platforms in the world for sharing video content. Users create short-form videos to entertain their viewers, but they often have to find tools to customize and resize their videos to suit TikTok. Imagine building a tool that allows users to customize their…

You can integrate unique video viewer analytics to understand video engagement, enhance the viewer experience, and optimize your video’s performance. This will provide valuable insights into how users engage with your videos, track views, and optimize your video strategy for conversion. In this tutorial, you’ll learn how to add unique…

Adding video engagement metrics to your video dashboard provides valuable insights into the success of your video content. This tutorial will guide you through adding engagement metrics to your video dashboard using the Cloudinary video analytics library in a Next.js application. You’ll add the following engagement…