Cloudinary Blog

The Hub Helps Creative Talent Win Brand Work with Cloudinary

The Hub Helps Creative Talent Win Brand Work with Cloudinary

The Hub is decentralizing the creative process through its two-sided online marketplace that changes the way brands hire creators. The old model of committing all creative resources to one agency of record has proven time-consuming and expensive. Additionally, brands are limited to content that is only as good as the handful of people on that agency’s team.

Instead, The Hub platform offers access to more than 39,000 photographers and videographers, allowing brands to quickly find and hire highly vetted talent in every major U.S. city for their next project. What’s more, the final images and video are created five times faster than traditional agencies and production houses for one-ninth of the price, on average. A brand is more likely to get exactly what they need through a Wisconsin-based photographer in their mid-twenties, for example, who charges a fraction of what a day-rate photographer would in Manhattan.

The Challenge: Burdened Front-End Developers and Manual Image Manipulation

Before a project can begin, photographers and videographers must curate a personal portfolio on The Hub platform. This requires creatives to upload their best photos and videos – which are often enormous files – to showcase their skills. At any given moment, there are more than 2.5 million photos and videos live on The Hub inside of creator portfolios. In order for pages to still load quickly on the website or mobile app, it’s paramount that images be sized down while still looking sharp.

The Cloudinary Solution: Automating Portfolio Management for Brands and Talent

Cloudinary came as a recommendation from a developer directly to founder James Cole, and since implementing the solution, The Hub has seen increased efficiency of the visual workflow. “Cloudinary was exciting to us for two main reasons,” said Cole. “The first was the automatic optimization of smaller file sizes without any negative impact on quality. After all, the visual quality of our creatives’ portfolios is critical to them landing work with today’s leading DTC brands. It’s a non-negotiable, really. The second benefit we were seeking was the efficient resizing for different aspect ratios and device requirements. A photo or video should be just as vivid and eye-catching on an iPhone or tablet as it is on a desktop monitor.”

The Results: Seamless Creative Workflow for Easy and Efficient Portfolio Building

The user experience for photographers and videographers creating and adding to their portfolios is now entirely dynamic. The algorithms behind Cloudinary’s solution resize and optimize assets intelligently, and much more efficiently than a human could, whether community member or The Hub developer. “In terms of size, we’re able to get images and video to be a lot smaller and therefore more performant,” said Cole. “Not only that, but optimized assets are cheaper for us from a storage perspective, too.”

“Content is king for everyone in 2020, but for us at The Hub, it’s our lifeblood. The quality of our work is what we are built on. Outsourcing how we host and serve images speaks volumes – we empower another party to serve the very linchpin of our company – and that third party is Cloudinary.”

–James Cole, founder, The Hub

Recent Blog Posts

Maya Shavin: How I Built My Website

Besides working as a senior front-end developer at Cloudinary, I'm also a content creator, a blogger, and an open-source developer. Follow me at @mayashavin and on mayashavin.com.

In the beginning, my website, mayashavin.com, was mainly for showcasing the status of my development projects and keeping me organized with my speaking schedule. Initially, I built it with Vue.js, later on switching to Nuxt.js (aka Nuxt) for a higher SEO score, and deployed it with Netlify. After some time, I added a blog section with Netlify CMS as the content management system (CMS). Everything was fine until I added more content and features, which led to a significant decline in the site’s performance. Also, the site design needed a modern look. So, I gave the site a makeover.

Read more
Automation Frees Up PetRescue’s Staff to Help Pets Find Their Forever Homes

As we spend more time at home, many of us are adopting pets for the joy, companionship and a surprising range of health benefits. In Australia, where our nonprofit customer PetRescue is located, there’s a shortage of pets to adopt. Last August, the Guardian reported that dog shelters in Australia emptied and adoption fees for puppies were running as high as $AUS1800.

Read more
Cloudinary and Contentful Make Modern Content Management Easier

I am pleased to share that Cloudinary and Contentful have joined forces to further streamline the creation, processing, and delivery of online content through Cloudinary’s digital asset management (DAM) solution and advanced transformation and delivery capabilities for images and video. What’s more, the partnership delivers a headless approach to DAM. By leveraging APIs for media management tasks, marketers and developers alike benefit from an integrated stack of optimized assets for optimization and automation. As a result, page loads are fast and beautiful, and at scale—with less overhead and effort.

Read more
Introducing Cloudinary's Nuxt Module

Since its initial release in October 2016 by the Chopin brothers as a server-side framework that runs on top of Vue.js, Nuxt (aka Nuxt.js) has gained prominence in both intuitiveness and performance. The framework offers numerous built-in features based on a modular architecture, bringing ease and simplicity to web development. Not surprisingly, Nuxt.js has seen remarkable growth in adoption by the developer community along with accolades galore. At this writing, Nuxt has earned over 30K stars on GitHub and 96 active modules with over a million downloads per month. And the upward trend is ongoing.

Read more
How Quality and Quantity can go Hand in Hand

When it comes to quality versus quantity, you’ll often hear people say, “It’s the quality that counts, not the quantity”. While that’s true in many situations, there are also cases where you want both quality and quantity. You may have thousands of images on your website and you want them all to look great. This is especially important if your website allows users to upload their own content, for example, to sell their own products or services. You don't want their poor quality images to reflect badly on your brand.

Read more