XWP

We’ve been working with XWP since 2019 to bring Cloudinary’s rich media management technology to the WordPress ecosystem with the official Cloudinary WordPress plugin. Learn More

• Web Design & Development
• Performance Analysis & Enhancements
• CMS Migrations
• Design & UX Improvements
• Theme & Plugin Development (including the Cloudinary plugin for WordPress)
• Custom Tooling & Solutions
• Codebase Optimization
• Orbiter: Proactive Monthly Maintenance & Support

• Migrated 20+ years of content (250,000+ articles, images, and other media files) to WordPress for Rolling Stone Magazine, empowering their digital team with easily manageable editorial workflows and a platform they can trust.
• Acted as a trusted technology advisor for News Corp since 2014, working on everything from the largest WordPress migration in the Southern Hemisphere to innovative data integration solutions that supercharged their publishing capacity.
• Worked with Google since 2017 to bring exciting new performance technologies and creative storytelling methods to the WordPress ecosystem, including Accelerated Mobile Pages (AMP) and Web Stories for WordPress.
• Built a new design language from the ground up for Australian Geographic, providing a top-of-class user experience whilst maintaining XWP’s signature performance-driven approach.
• Built a tailored Newspack instance for SpaceNews, one of the largest print and digital publications covering business and political news in the space and satellite industry, empowering their web teams with new publisher-centric editorial features and newsletter conversion opportunities.
• Built a WordPress-powered custom plugin for Twitch, which launched live to an audience of over 58,000 viewers.
• Partnered with Automattic on Progressive Web Apps (PWA), as well as a number of performance-focused themes and tools to democratize web performance and make performant website creation more accessible than ever.

XWP offers over a decade of web experience collaborating on some of the industry’s most ambitious and successful projects.

Specializing in complex scalable engineering for WordPress sites, XWP has worked with enterprise storytellers such as Rolling Stone, NewsCorp Australia, and Google to create performance-focused web solutions to the WordPress ecosystem, and leverages that expertise for its work with individual site owners.