Posts by Alexa Phoenix

When “Barbenheimer” dropped, AMC’s web and mobile sites were ready.  Last summer’s combined in-theater releases of “Barbie” and “Oppenheimer” was more than just a cultural phenomenon. It was, in the truest sense, a box office smash. Since release, Barbie and Oppenheimer have grossed over $2 billion at the worldwide box…

Most people know Neiman Marcus as a chain of luxury brick-and-mortar department stores dating back to 1907. What most don’t know is they also have a dynamic ecommerce presence with an annual revenue of $4.9 billion. Part of their digital success has a lot to do with their digital strategy.  The…

Working alongside thousands of top brands, we’ve seen firsthand how unleashing the power of visual media saves time, money, even CO2 while taking the customer experience to new heights. However, our experience with Mecum Auctions, the world’s largest collector car auction house, stands out as a truly stellar example of…

In low-margin and high-volume retailing, every penny counts, especially when a portion of profits goes to charitable causes. That’s the case for Salling Group, Denmark’s largest retailer and owner of popular discount supermarket chains Netto, Bilka, and Føtex. With more than 60,000 employees and serving 11 million customers every week,…

Our mission at Cloudinary is to help companies unleash the full potential of their media to create the most engaging visual experiences. To date, we’ve helped 10,000 customers and created a community of more than one million developers. While we engage with our community of customers and developers in a…

Shoppers return time and again to Minted’s global online community of independent artists and designers because they know they can count on unique, statement-making products of the highest quality there. Concurrently, the visual imagery on Minted.com must do justice to the designs into which the creators have poured their hearts…

While facing the pandemic-induced setbacks to its live-events business in the past two years, our customer and event innovator Bizzabo decided to reshape its offering into a digital-first Event Experience OS that fosters human connections and generates excitement. Toward that end, Bizzabo turned to Cloudinary for support of high-performance, visual…

Optimized media assets have always been essential to website performance. To help developers measure, understand and improve website performance, Google created Core Web Vitals, a subset of Web Vitals that focuses on three aspects of the user experience: loading, interactivity, and visual stability. In June 2021, Google plans to…