Posts by Milind Pansare

In today’s digital economy, brands and businesses must deliver visually rich media experiences across all digital channels to meet the expectations of modern consumers.  But is your customer experience (CX) optimized to create a point of differentiation for your brand and drive up conversions and revenue? That’s the million dollar…

There’s no doubt that captivating visual experiences are a key part of what makes digital commerce work. Log on to any e-commerce website, social media app, or mobile shopping platform and the relevance is clear: compelling images and immersive videos are what make us decide to buy products online.  Strong…

Working from home is not a new concept. Many of us have or are remote team members and we’ve managed just fine, haven’t we? So why should this new normal with all of us working from home be any different? Well, just ask longtime remote worker Sally-from-Seattle, and chances are…

What Exactly is the New Normal? There’s no denying that the Covid-19 global pandemic has changed the world of e-commerce. In our own personal lives as consumers, we’ve made shifts that were unthinkable just a couple of months ago. Sheltering in place, social distancing, and caring passionately about the health…

Increasingly, companies large and small, across all industries are enhancing their customer and brand experiences through video. We’ve just launched our dynamic video platform and shared our thoughts on the differences between traditional online video platforms (OVPs) and dynamic ones when it comes to creating, managing, and delivering…

Online video platforms (OVPs) first launched in the late 1990s and early 2000s with a similar promise to the once-iconic automobile brand: “Not your father’s Oldsmobile” campaign. However, as OVPs evolved, partly to address our insatiable appetite for video, they became more and more complex. Tools for every…

Approximately 250 attendees, mostly from the food-and-beverage sector, attended the Digital Food & Beverage 2019 conference in Austin, Texas on July 15-17. Brands abounded among the participating companies, including Kraft Heinz, Brown-Forman, Coca-Cola, Anheuser-Busch InBev, PespiCo, and Nature’s Bakery. Besides representing Cloudinary at the booth, my three teammates—Alexa, Dave, and…

Everyone today is vying for consumers’ attention. Brands and marketplaces are all searching for a competitive edge in their direct-to-consumer channels to win and retain brand loyalty. In this crowded market, marketing teams recognize that a visual mobile and web experience is mission-critical for enhancing conversions, revenue, and customer loyalty.