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Posts by Shelby Britton

Cutting-Edge Image Optimization Innovations: JPEG XL and AI-Powered Automatic Image Quality

Topics AI, Image, JPEG XL, Performance Optimization
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At Cloudinary, we’re at the forefront of cutting-edge image and video optimization. As the experts on image quality and innovation, we’re ensuring our customers’ e-commerce sites and mobile experiences deliver the highest quality images, at the lowest bandwidth, as fast as possible. Reflecting this commitment, we’re announcing the rollout of…

Dynamic Media With Composable CMS Power Fast, Visual Experiences Everywhere

Topics e-commerce, MACH Alliance
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The momentum behind composable (or, if you prefer, agile or headless) Content Management Systems (CMS) continues gaining steam as brands realize improvements in efficiency, innovation, and digital experience performance. At the same time, customer demand for visual-first experiences seems insatiable. So brands find themselves trying to juggle creating numerous media-rich…

Modular Media Experience Cloud Powers Highly Visual Digital Commerce

Topics MACH Alliance
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The acceleration of consumers’ digital sophistication has put e-commerce brands in the hot seat. Online shoppers demand visual-first experiences or they simply look elsewhere. Nike quickly took advantage of this trend during a pivot to a direct-to-consumer model. That move resulted in 30% of the company’s revenue to…

Why a Media Layer is Essential in a MACH Tech Stack

Topics Digital Asset Management, e-commerce, MACH Alliance
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Engaging digital experiences are the foundation of any modern business — and visuals are its cornerstone. But keeping pace with the demand for visual media — anywhere and everywhere, at all times — isn’t something marketers and developers can do through manual effort alone.  How can brands deliver visually rich…

Media Intelligence Can Spot Marketing Opportunities in Rich Media

Topics AI, Asset Management
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Rich media is the most effective tool for stimulating customer interest and engagement online. As the volume of digital media grows, much of it ends up in data lakes filled with a huge amount of social media. Such user-generated content (UGC) offers a massive pool of advertising that shoppers…

Managing Visual Media at Scale Is Humanly Impossible

Topics AI, Asset Management, visual-storytelling
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How AI and ML Are Powering Visual Experiences Engaging with customers in today’s digital world is impossible without rich visuals, which are no longer part of the story but the story itself. Brands that not only survive but also thrive are those dedicated to delivering visual experiences across…

The Rise of the Media Experience Cloud

Topics Asset Management, CDN, Image Transformation, Performance Optimization, Video Transcoding, Video Transformation
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Visual media, notably images and videos, has long assumed a prominent role of visual storytelling in digital customer experiences for good reason. However, effectively managing a parade of ever-growing media assets is complex, labor intensive, and full of pitfalls. This article describes the background economy and introduces an essential technology…

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