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From Novel Concept to Natural Shopping Habit: How Shoppable Video is Gaining Ground in E-Commerce

Topics Asset Management, e-commerce, Shoppable Video, Video, Video API
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As pandemic restrictions necessitated, many shopping trips in 2020 took place outside the traditional brick-and-mortar store, or at least void of the physical aisle-browsing experience. Same-day curbside pickup became a safe and convenient alternative, and e-commerce transactions skyrocketed as consumers shopped online. In fact, Digital Commerce 360 estimates that,…

Getting Ready for the Return of Travel in a Post-COVID Era? 5 Ways to Spruce Up Your Travel Site

Topics Asset Management, Performance Optimization, Video API, Video Transcoding
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When COVID hit last year, followed by social restrictions and lockdowns, e-commerce companies had to adapt quickly to changing consumer needs within a very short time. Consequently, COVID greatly accelerated the digital transformation of e-commerce, resulting in 10 years of growth in a matter of only three months. Concurrently,…

Create a Great E-Commerce Site on Gatsby Along With User-Generated Content Using Cloudinary

Topics Asset Management, e-commerce, Video, Video API
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Today’s tremendous growth in e-commerce means that competition among businesses is heating up. One way to gain a competitive edge is to boost your product’s authenticity by incorporating user-generated content (UGC) into your product pages. This tutorial shows you how to do the following: Build a progressive web app…

The Power and Promise of Headless DAMs

Topics API, Asset Management, Digital Asset Management, Headless
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Headless is not a buzzword anymore. In fact, the concept of headless architecture is gaining momentum due to the flexibility it offers for composing new experiences and for tackling the undue complexity of an ever-evolving technology stack. That’s because while the evolution of the martech landscape has enabled disruptive, digital…

Building Display Ads With Transparent Video

Topics Asset Management, Video API, Video Transcoding, Video Transformation
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Billions of views on the Internet every day drive one of the biggest industries on the planet: advertising. The sheer size of that market and the competitive nature of vying for consumer attention results in a constant need for innovation. Readers are jaded, and display ads are blind spots. To…

Confronting the Urgent Problem of Web Performance

Topics Asset Management, Image Transformation, Multi-CDN, Performance Optimization, Video, Video API, Video Transcoding
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As a technology company, Cloudinary owes its success to its ability to build solutions that address the most critical challenges you, our customers, face. The companies we serve run the gamut of digital businesses—retailers and direct-to-consumer brands, media and entertainment, travel and hospitality—which, coincidentally, all care about the same things.

Brands Open Up: A Behind-the-Scenes Look at Trends in Visual Media From Cocktails With Cloudinary

Topics e-commerce
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It is not every evening that you get executives from leading brands, e-businesses, and media organizations, some of them Fortune 500 companies, in one “room.” That was what made Cocktails With Cloudinary—a virtual mixology experience hosted by Rob Floyd, global liquid chef and star of the hit TV show Bar…

Navigating Real-Estate Videos With Auto Tagged Markers

Topics Asset Management, Tagging, Video, Video API
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A picture is worth a thousand words, and that also holds true for video, one minute of which, according to Dr. James McQuivey of Forrester Research, is worth 1.8 million words. That’s why online stores rely on rich media to promote products and sales. Images and videos impart a…

Dive Into Digital Media

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I think we can all agree images and videos, ubiquitous on today’s websites and mobile apps, are a core component of our digital life. They are no longer just important elements of the visual web story; they are that story. Equally crucial are interactive experiences, such as social discovery, 3D…

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