Video cropping is a common task, whether you’re reframing mobile footage, removing background clutter, or creating platform-specific aspect ratios. But finding a free tool that lets you crop videos without leaving a watermark is harder than it should be. Let’s compare the best options and look at how to crop videos programmatically, watermark-free, using Cloudinary.
Hey everyone,
I’ve been editing short videos for social media and product pages, and I need to crop some of them (e.g., from 16:9 to 1:1). I tried a few free online tools, but almost all of them add a watermark or lock features behind a paywall.
So my question is: Which free tools can crop videos without a watermark? Ideally:
- No watermark or branding.
- Works for simple aspect ratio crops (1:1, 4:5, 9:16, etc.).
- Doesn’t require downloading clunky software.
- Bonus if I can crop videos dynamically or through an API.
Would love recommendations for free tools, especially dev-friendly ones.
Great question, and yeah, it’s surprisingly frustrating how many “free” video editors slap a watermark on your cropped videos unless you upgrade.
The good news? You can crop videos without watermarks using a few trustworthy tools and even dynamically via URL if you’re a developer or site owner.
Best for: Developers or site builders who want to crop videos dynamically, with no watermark, no install, and full control. Cloudinary offers a generous free tier and lets you crop videos on-the-fly using URL-based transformations or via API.
HTML
<video controls width="100%"
src="https://res.cloudinary.com/demo/video/upload/c_crop,g_center,w_500,h_500/sample.mp4">
</video>
Code language: HTML, XML (xml)
c_crop
→ Crop modeg_center
→ Gravity (focus area)w_500,h_500
→ Output dimensions
This means:
- No watermark
- No software needed
- Works instantly
- Auto-optimized for web
Check the Cloudinary Documentation
Best for: Offline cropping with full control and no watermark.
- Free, open source
- Supports custom crop rectangles
- Exports clean videos with no branding
- Available on Windows, macOS, and Linux
Best for: Advanced users or automation workflows.
Example CLI crop command:
Shell
ffmpeg -i input.mp4 -filter:v "crop=500:500:100:50" -c:a copy output.mp4
Code language: JavaScript (javascript)
- No watermark
- Total control over crop location
- Works via scripts or CI pipelines
- Significantly more difficult for those who aren’t tech-savvy.
Best for: Quick web-based cropping (with limits).
- Free plan supports basic cropping
- BUT: Watermark is removed only if you sign in
- Includes GUI aspect ratio presets (e.g., Instagram, TikTok)
If you’re already delivering videos via the web for an eCommerce site, user profiles, or a content gallery, cropping via Cloudinary’s video transformation URL is fast, scalable, and watermark-free.
HTML
<video controls width="100%"
src="https://res.cloudinary.com/demo/video/upload/c_crop,g_face,w_300,h_300/sample.mp4">
</video>
Code language: HTML, XML (xml)
g_face
→ Smart cropping around a detected faceg_auto
→ AI-based subject-aware gravity
You can also automate cropping via API, or batch-transform video assets in your media library.
Try it live with Cloudinary’s Media Explorer
Tool | Watermark? | Platform | Best For |
Cloudinary | ❌ No | Web/API | Developers, dynamic cropping |
Shotcut | ❌ No | Desktop | Manual precision cropping |
FFmpeg | ❌ No | CLI | Scripted video workflows |
Kapwing | ⚠️ Only if you don’t have an account | Web | Basic drag-and-drop cropping |
If you want to crop videos online, dynamically, and watermark-free, Cloudinary is the fastest, most scalable option.
Dive into effortless video handling and see the difference Cloudinary makes. Sign up today and discover the ease of managing your video content with Cloudinary.