Results for Tag ‘e-commerce’

For retailers, November and December are two of the most profitable months of the year. Then comes January. The first month of the year is infamous for the holiday returns that cut into retailer’s hard-earned holiday revenue. According to the National Retail Federation, 17.9% of merchandise purchased…

In the dynamic world of fashion retail, even the best-known and most beloved brands have to stay agile and responsive to changing trends and shopper behavior. River Island, a leading UK-based fashion retailer with a rich history dating back to 1948, knows this all too well. One reason this privately-held…

For those of you keeping score at home, you’ll recall that back in December 2022, New Ventures, Cloudinary’s innovation team, launched a Generative AI Greeting Card Generator.  Initially, the launch was mostly playful. Using generative AI, those without design resources could instantly create a fun, unique,…

E-commerce sales are projected to increase to $7.4 billion by 2025. Effectively automating your business processes allows you to capitalize on projected growth by ensuring you’re producing high-quality content and reaching your customers in the most effective way possible. With the help of automation, you can…

In an AWS survey of executives at e-commerce retailers, nearly 6 in 10 said they’re most concerned with how to maximize long-term customer relationships, while 7 in 10 said they’re focused on investing in a stronger performing website. Not surprisingly, these two insights go hand in hand. A better-performing website…

A visually stunning e-commerce experience sets you apart from your competitors. Fresh, surprising content engages your customers’ emotions and creates an opportunity to build a brand identity. The best way to craft a loyal follower base is by staying ahead of digital trends — a challenging endeavor in an industry…

A successful e-commerce website or app uses images that enhance the buyer’s experience. Appealing images can spell the difference between a buyer doing a quick perusal, or staying on your site for hours. As such, you might be tempted to spend time editing each image. At face value, it seems…

Big news on the Salesforce Commerce Cloud front: Brands moving to headless architecture can now easily add Cloudinary, the industry’s leading image and video platform, to their Salesforce Composable Storefront tech stack. This new integration adds to Cloudinary’s existing collection of Salesforce B2C Commerce and…

Businesses need to engage customers more rapidly and effectively than ever before to stay competitive. As a result, video content is key to presenting products to potential customers in a captivating way.  Video content lets us demonstrate product use, showcase brand personality, and improve search rankings. Incorporating customer testimonials…