Results for Tag ‘User Generated Content’

For retailers, November and December are two of the most profitable months of the year. Then comes January. The first month of the year is infamous for the holiday returns that cut into retailer’s hard-earned holiday revenue. According to the National Retail Federation, 17.9% of merchandise purchased…

User-generated content (UGC) has immense influence on consumer decision-making. According to Cloudinary’s research, 70% of Gen Z and 78% of Millennial shoppers rely on videos and photos when making purchases. Fifty-eight percent of respondents to Cloudinary’s UGC survey…

From the realms of Azeroth to the earthly realm of Twitter, Blizzard Entertainment has unleashed a dynamic opportunity for World of Warcraft players to share created characters, stats, and their custom story with the world. Blizzard Entertainment partnered with Cloudinary to transform imagery and personalized creative…

User-generated content (UGC) took off with, first of all, the advent of the internet and, subsequently, social networks. Everyday consumers were given keys to the kingdom, so to speak, so that they, too, could compose and post content, simultaneously engaging with others online. Twitter, Facebook, Instagram, Snapchat, TikTok—the networks…

With the digital world brimming with content, opportunities abound for brands and retailers to capitalize on it. Complexities have emerged, however. The ultimate question to answer is how to monetize and personalize digital content while also staying ahead of the competition. I recently took part in a 30-minute webinar entitled…

User-generated content (UGC) is a powerful marketing tool. Not only does video complement marketing efforts for e-commerce by enabling customers to explore products in greater detail, but UGC also adds an element of trust. As a bonus, user-generated video is an exceptional opportunity for e-businesses to attract website traffic…

Over recent years, ‘unboxing’ videos have become a popular internet phenomenon. Mostly, these involve people discovering what’s inside physical packages, with great anticipation and excitement. They can be strangely addictive! Cloudinary’s AI Content Analysis add-on effectively does the same thing, automatically, for images. Using highly-trained AI models, it can…

The digital economy is driven by highly visual experiences. After all, viewers process images 60,000 times faster than text. Therefore, it’s no surprise that top-notch visual media has been an essential component of a captivating e-commerce experience for years. Nor is it surprising that visual media’s importance only rose…

Did you know that five billion users of the top five social apps post 41.6 million messages a minute? Or that three billion JPEG images are created every day? Not only does this tremendous volume of peer-to-peer activity profoundly affect our social lives, it has also revolutionized the way…