Several years ago, a good friend of mine showed me a cool graphic design concept for his new web-based startup company. It looked pretty great. What really caught my eye was the designer’s unique use of visitor profile photos. You see, when a visitor registered to the service and uploaded his photo, the designer envisioned a large, faded, B&W, slightly rotated version of the same profile photo being used as the background image for the visitor’s personal home page. I thought for a minute and told my friend to let this one go.

Itai Lahan
Co-Founder, CEOItai has been managing software teams for the past 18 years, holding executive positions in VC-backed startups. Itai founded several technology companies including Ndivi, a boutique Israeli-based dev shop.