Cloudinary Blog

Automatic WebP format CDN delivery based on visitors browsers

Using WebP File Format Selectively to Boost Site Speed
One of the hardest optimization goals when showing images to your website (and mobile application's) visitors, is to minimize the image file size while maintaining high enough display quality.
 
Smaller image file sizes directly translate to faster load times, reduced bandwidth costs and improved user browsing experience. But small file sizes directly translate to lower image quality and may harm visitor satisfaction. Maintaining just the right balance is both crucial and hard.
 
As a result, it's quite rare to find a solution that reduces image file sizes without sacrificing image quality. Fortunately, this is exactly the case with Google's WebP file format.
 
WebP is a powerful image format that was first introduced by Google in 2010. Using advanced compression techniques, the WebP format encodes photos using files significantly smaller than the popular JPEG (lossy) and PNG (lossless) image formats.
 
But if it's such an amazing image format, why don't we see it in every website out there? The main setback to a widespread WebP file format adoption is that it's not (yet) widely supported by even the most modern web browsers. 
 
page load speed
 
While Google's popular Chrome web browser and the Opera browser natively support WebP, Firefox and Internet Explorer do not. As a result, supporting WebP requires messing around with dynamically deciding whether to deliver WebP file format or JPG/PNG images according to the browser used by each of your visitors.
 
A few weeks ago we introduced Cloudinary's support for the WebP format: How to support WebP images, save bandwidth and improve user performance. In that article, we described how you can set Cloudinary's jQuery plugin to check whether the browser supports WebP, and if so, tell Cloudinary to dynamically generate and deliver WebP files instead of standard JPG/PNG ones.
 
While the jQuery lazy-loading client-side approach has its advantages, it could have been much simpler if this entire logic was handled transparently for you on the server side. This is exactly what we've been working on in the past few weeks.
 
In this blog post we wanted to introduce Cloudinary's seamless support for dynamic delivery of WebP images.
 

Enabling automatic WebP delivery 

Cloudinary can now identify when an image URL was requested by a browser that supports WebP. In such a case, Cloudinary will automatically convert your image, on-the-fly, to the WebP file format and deliver it cached and optimized through Akamai's CDN
 
To leverage this capability, and tell Cloudinary to automatically use WebP when applicable, all you need to do is add 'f_auto' (Format = Auto) to Cloudinary’s smart delivery URLs.
 
Below you can see two sample images. The image on the left uses a URL without Cloudinary's new 'f_auto' flag and is therefore delivered in JPG format across all browsers (while being scaled on-the-fly to 300px width with its aspect ratio retained). The image on the right includes 'f_auto' in its delivery URL and so delivered as WebP if you are using Google Chrome. The resulting WebP image weighs only 6.9KB, which is 60% smaller than its counterpart JPEG version delivered to our Firefox, Safari and IE visitors.
 
 
 JPG Image    WebP Automatic Image 
                              16.9KB JPG                                            6.9KB WebP (or 16.9KB JPG)
  
 
That's it. This little addition is all you need for your web application to load faster and save significant bandwidth costs. This is especially true if your website caters to "techies" that statistically use Chrome much more than others :)
 
Notes:
  • ‘f_auto’ is only supported for Cloudinary users that use our Akamai CDN delivery. It is currently not supported for users with a dedicated CloudFront distribution.
  • For our transparent WebP support to work, the delivery URL has to explicitly include 'f_auto’. Therefore, you can't set the fetch format to 'auto' inside of a named transformation. Instead, you can use a named transformation while chaining 'f_auto' to the URL.
 

Enabling WebP delivery programmatically 

Cloudinary's client integration libraries already support the new 'f_auto'  feature. Here are a few examples of how to generate such URLs in your favorite development framework:
 
Ruby on Rails:
Copy to clipboard
<%= cl_image_tag("sample.jpg", :width => 300, :crop => :scale, :fetch_format => :auto) %>
 
PHP:
Copy to clipboard
<?php echo cl_image_tag("sample.jpg",
        array("width" => 300, "crop" => "scale", "fetch_format" => "auto")); ?>
 
Python & Django:
Copy to clipboard
cloudinary.CloudinaryImage("sample.jpg").image(width=300, 
   crop="scale", fetch_format="auto")
 
Node.js:
Copy to clipboard
cloudinary.image("sample.jpg", { width: 100, crop: "scale", fetch_format: "auto" })
.Net:
Copy to clipboard
cloudinary.Api.UrlImgUp.Transform(
  new Transformation().Width(300).Height(130).Crop("scale").FetchFormat("auto")).
    BuildImageTag("sample.jpg");
 
Java & Android:
Copy to clipboard
cloudinary.url().transformation(
  new Transformation().width(300).crop("fill").fetchFormat('auto')).
    generate("sample.jpg"); 


Remote fetching of existing images

So far our examples focused on WebP support for images that were uploaded to Cloudinary first, either using our upload API from your server code or directly from your visitor's browsers. 
 
In addition to direct uploads, Cloudinary also supports fetching images via their public URLs, manipulating these on-the-fly and delivering the resulting images optimized via a CDN (see this blog post for more details). 
 
This means, for example, that you can easily integrate Cloudinary with your website without modifying your infrastructure and code. Simply prefix your image URLs with Cloudinary's fetch URL.
 
With Cloudinary's new WebP support, you can now set the fetch format to 'auto' to dynamically convert images to the WebP format when applicable and improve your site's performance.
 
For example, the following URL delivers a picture of Usain Bolt from a remote Wikimedia Commons HTTP URL. The remote image is fetched by Cloudinary, stored persistently in the cloud, dynamically converted to WebP where supported and delivered optimized and cached through a high-end CDN. 
 
 
Usain Bolt - Fetch - WebP
 
 
Notice that WebP reduced the size of the image above by 50% from 33.6KB to 16.8KB without affecting the display quality in a visible way.
 
You can dynamically apply any of Cloudinary's image manipulations on the fetched image. The following example crops the image to a square, makes it lighter in color and rounds its corners:
 
 
Usain Bolt - Fetch - WebP with effects

Summary

The WebP file format is a highly effective way to optimize your sites and apps. With Cloudinary’s WebP support, we hope we’ve made the WebP conversion and delivery process so simple its a no brainer to use, with nearly zero technical effort on your R&D and IT side.
 
Automatic WebP conversion and CDN delivery of WebP images is now available for all of our free and paid plans. 
 
It would be great if you try it out and let us know what you think. Any feedback or suggestion would be highly appreciated!
 

Recent Blog Posts

 Lazy-Load React to Enhance Page Performance for Your Apps

React is a popular open-source JavaScript library for creating user interfaces (UIs) for single-page web applications, with React Native slated for building mobile apps. Helpfully, React organizes UIs into collections of reusable components, rendering feature management a cakewalk. However, to boost user engagement, conversion, and SEO ranking, you must optimize your app for fast page loads.

Read more
The Hub Helps Creative Talent Win Brand Work with Cloudinary

The Hub is decentralizing the creative process through its two-sided online marketplace that changes the way brands hire creators. The old model of committing all creative resources to one agency of record has proven time-consuming and expensive. Additionally, brands are limited to content that is only as good as the handful of people on that agency’s team.

Read more
A Primer on Microbrowsers

How we browse online in our quest of information has largely been an unknown factor since the Internet became ubiquitous in the mid-1990s. What’s indisputable is that we’re unlikely to type in URLs as a start, especially if we don’t have clues as to which site to visit. Google search revolutionized the ability to find relevant information through keyword entries, leading to the emergence of search-engine optimization (SEO), whereby you as site owners ensure that the popular keywords appear in your content.

Read more
Top 5 Reasons for Attending ImageCon 2020: A Digital Experience

ImageCon, Cloudinary’s annual conference on innovating the Visual Web, will be held digitally between July 27-30 with an agenda that outdoes the past years’, featuring presentations by developers, creatives, and marketing professionals across the globe. Not only will you learn the latest groundbreaking technologies, strategies, and best practices for media management, you’ll also have many opportunities to interact with our speakers and ask them questions live during the live Q&A sessions.

Read more
AI-based Automatic Image Cropping for E-Commerce

If you’ve come across this post and, based on the title, are expecting insights into object-oriented programming languages, then please forgive me for overloading the term object-oriented. I hope you don’t object when you discover that the objects in this post are not so much the instantiated class types, but real-life objects found in images. It is helpful though if you’re familiar with the likes of Java, PHP, Javascript or other popular frameworks, as you’ll be able to implement these automatic image cropping techniques in your code. Anyway, let’s cut to the chase - or should that be crop to the object...?

Read more