Cloudinary Blog

Making the Path to Purchase Visually Engaging and High-Performant

Magento partnership for delivering visual shopping experiences

When was the last time you bought a product without looking at its images or videos? The chance of customers buying a product increases by an order of magnitude when you effectively showcase your brand and products with images and videos. And when you have customers interacting with your brand across different channels and devices, you must meet them everywhere as they go from discovery to purchase.

One platform that makes it easy for brands to offer their creations as commerce experiences through flawless interactions is Magento. With such robust capabilities as Page Builder, personalization, merchandising, payments, catalog management, order management, and ERP, brands can build a smooth path to purchase with confidence and reliability.


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Partnering with Magento

Given the depth and breadth of its e-commerce platform, Magento is a platform of choice for numerous iconic and popular brands. Hence we decided to partner with Magento and add value to its already vast marketplace of extensions with the goal of enabling Magento customers to deliver a visually engaging and high-performant purchase experience to its customers.

Cloudinary is a Magento Select Technology Partner with support for plugins on M1/M2, Open Source, On-Prem, and Cloud.

The Power of Cloudinary With Magento

Magento customers already enjoy the built-in Media Library to organize assets, access them from the editor, and add them to products and pages. Simultaneously, those users can perform manipulations to images and videos, such as resizing, adjusting their quality, adding watermarks, creating media gallery, and adding swatches on product pages.

Cloudinary brings additional value to Magento customers, as in the following use cases:

  • Accelerating the publishing cycle, from photoshoot to the web, with automation
  • Reducing page load-time with automatic optimization for images and videos
  • Increasing conversions with dynamic media personalization
  • Enabling cross-functional collaboration during the creative workflow
  • Building a well-integrated, future-proof stack with add-ons and APIs

Whether you need to organize assets and share them across teams, add images and videos to product-listing or detail pages, or improve performance with media optimization, you can manage the entire media lifecycle directly from within the Magento platform with no integration hassles:

  • Automate your entire image and video workflow, from dynamic manipulations to optimization and delivery over multiple content delivery networks.
  • Perform media manipulations via URL-based APIs integrated with the most popular web and mobile frameworks.
  • Deliver a responsive experience by automatically finding the optimal image sizes for the best viewing experience on any screen.
  • Integrate videos directly into your site with real-time transcoding, automated cropping, effects, and a developer-friendly HTML5 video player.
  • Apply real-time product customization and badging, for example, add badges that read New, Sale, Popular, or Limited.
  • Leverage out-of-the-box presentation capabilities, including an auto-responsive product gallery with support for images, videos, 360 spin sets, and 3D models.
  • Take advantage of Cloudinary’s digital asset management capabilities, including AI-powered tagging and search, role-based access control, sharing, and cross-team collaboration.

Contact us for more information or visit this blog to get started.


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