First Customer Opinion Stage on Growing With Cloudinary

ABOUT

Powering Global Engagement With Quizzes and Surveys

Trusted by over 100,000 customers across 190 countries and in more than 40 languages, Opinion Stage is an AI-powered quiz, form, and survey maker. With a global and remote-first team, the company remains committed to helping their clients create the most engaging and best-converting items on the planet. Opinion Stage is used by top brands, agencies, and publishers to boost engagement, gather leads, promote sales, discover actionable insights, and more.

THE CHALLENGE

Pivoting the Business in a New Direction

Opinion Stage has been a Cloudinary customer since 2012. Initially, the company operated as a social media debating platform, where users could discuss and debate various topics by uploading images and engaging through visual content. “Our company started as a debating platform,” recalls Assaf Parag, Founder and CEO of Opinion Stage. “Users could upload images related to their debates. At that time, our image usage was minimal.”

But due to changing market demands, Opinion Stage pivoted in 2018 to position itself as a form tool focused on creating visual and conversational quizzes, forms, and surveys. This new business model required robust solutions for efficiently managing and delivering a large volume of images and videos. Hoping to continue their partnership, Opinion Stage turned to Cloudinary to meet its new needs for high performance, scalability, and seamless integration with third-party repositories. “Hosting and efficiently delivering a large volume of images and videos to our quiz and survey widgets is a big task,” explains Parag.

THE CLOUDINARY SOLUTION

Supporting Their New Business Venture With an Existing Tool

Having already experienced firsthand the value that Cloudinary can bring to its organization, Opinion Stage decided to continue leveraging the platform’s capabilities for its new business model. “Cloudinary has always been a great tool and partner for us. It provides a comprehensive solution that integrates seamlessly with our infrastructure,” states Parag.

As Cloudinary continued to innovate and release new functionality over the years, Opinion Stage felt even more reassured in their choice to stick with Cloudinary. “The Cloudinary Upload Widget became an integral part of Opinion Stage’s product, enabling thousands of customers to easily upload images and videos,” shares Parag. “And the transformation capabilities have optimized our image delivery, reducing bandwidth usage and enhancing user experience.”

By embracing Cloudinary’s evolving functionality, Opinion Stage has found a robust system and valuable partnership that supports their own growth and innovation. “Cloudinary allows us to efficiently handle our increased media demands while ensuring high performance and reliability,” summarizes Parag.

Parag on the Best Cloudinary Features

Media Upload Widget

“Thousands of customers use the Cloudinary Upload Widget, which offers an easy way to upload images and videos from their repositories or many third-party providers like Shutterstock.”

Automated Image Transformations

“We use all of Cloudinary’s transformation features, which ultimately improves performance by reducing bandwidth and speeding up content delivery.”

Seamless Search Integrations

“Cloudinary’s ability to search and integrate with various repositories, both free and paid, provided additional flexibility and resources, which are helpful for our customers.”

WordPress Plugin

“The integration of Cloudinary’s WordPress plugin allows us to manage media on our website seamlessly, improving workflow efficiency.”

THE RESULTS

Evolving and Innovating Alongside Cloudinary

Choosing to partner with Cloudinary since 2012 has been instrumental in Opinion Stage’s journey, contributing significantly to its ongoing success. “Cloudinary has been crucial in supporting our growth and innovation,” reflects Parag. “The solution’s reliable performance has empowered us to excel in delivering interactive content.”

By leveraging Cloudinary’s advanced and AI-powered capabilities, Opinion Stage has achieved operational efficiencies that directly translate into improved productivity and streamlined workflows. The platform’s ability to streamline uploads and automatically optimize assets has saved valuable development hours, allowing Opinion Stage to refocus on new ways to enhance its business and strategies.

Increased Operational Efficiency

“Cloudinary handles this heavy lifting, offloading a significant burden from our team. This allows us to focus more on core functionalities and product enhancements,” celebrates Parag.

Enhanced User Experience

“Our customers often remark on the lightning-fast loading of our widgets, which we attribute primarily to our partnership with Cloudinary. This optimized performance is critical for maintaining high user engagement,” shares Parag.

Improved Scalability

“We manage close to 5 million assets in Cloudinary — a number that’s growing fast! Cloudinary’s robust infrastructure ensures that we can handle increasing volumes of assets without compromising performance,” concludes Parag.