Go from Photoshoot to Web in Seconds

Bringing new products to the web used to take days if not weeks. Cloudinary's intelligent automation and content-aware machine learning can bring massive efficiencies to your creative process.

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Global brands are speeding up their creative process with Cloudinary

It shouldn't be this hard

It’s a common challenge. You do a high quality photo or videoshoot and then you need to take those assets, remove backgrounds, crop and create variants and work with multiple teams to optimize them across all channels: web, mobile, social, digital signage and print.

Automation Everywhere

Using Cloudinary, it’s easy to automate what used to be extremely challenging into an instantaneous experience. AI-based background removal, automatic tagging, smart, object-based cropping and auto-responsive product galleries take the photoshoot-to-web process from days to seconds.

Auto tag images and videos

Use Cloudinary’s multiple AI add ons, including Google Vision, Immaga, AWS Rekognition and Azure.

Set up default upload folders

Via the Media Library or via Upload method commands.

Background removal

Use Cloudinary’s advanced AI background removal add-on to focus on the asset.

Replace backgrounds

Apply backgrounds and colors to match the desired style for your product category and detail pages.

Create Variations

Proactively generate multiple asset derivatives to adjust for sizes (thumbnails, social snapshots, etc) and aspect ratios for your product pages, emails or social media.

Pixel Perfection

Make sure all of your visual assets are pixel perfect and automatically optimized to ensure you meet the highest rating for SEO and Core Web Vitals.

Build engaging digital experiences

Use Cloudinary’s customizable product gallery widget, including enhanced or 3D images and videos and 360 spinsets, to create a digital experience as good as in person.