Posts by Nick Bradley

Sending API requests to Cloudinary is the bare minimum required to unleash all your media potential. It happens all the time. You’ve sent multiple API requests to Cloudinary just by loading this blog post (or at least your browser has). Loading media in your browser is as simple as a…

The fact that the right tools are a must for success of any undertaking holds especially true for e-commerce. Among them is a Product Information Management (PIM) system for tracking the merchandise that are for sale. As an increasingly popular PIM player, Akeneo comprises many useful features, in particular the…

Transforming images with Cloudinary is simple, right? You find the ones you want and add them to your URL, building them up and trying them out until they’re perfect. You can then save the transformations that you created as named transformations for reuse. That final step sounds straightforward, but up…

Slideshows. Though sometimes boring, they are an essential cog in the corporate wheel, having served for decades as the medium for presentations. For a more lively display, consider combining various media types into a single video slideshow, which could serve as compelling, personalized, and engaging content for your users. Additionally,…

Attracting visitors to engage with your product videos is an excellent way to boost clickthrough rates, and ultimately, sales. The question is, how do you generate that engagement? Playlists and clickable links come to mind, but generally they appear only after a video has finished playing. For a more captivating…

With video becoming increasingly popular, especially across social media, it’s as important as ever to ensure that your videos aren’t one of the hundreds that people just scroll on past. Toward that end, successful techniques have emerged over the last couple of years, e.g.: Overlaying a progress indicator so…

It’s human nature for most to want a sneak peek at upcoming content whenever possible. Think movie trailers or the “on next week’s episode” part of your favorite show. For video producers, an essential goal is to attract more views and clickthroughs. Time is precious, however, so viewers invariably…

WordPress powers 34% of the internet and represents 60% of all CMS-built sites. From small blogs to large enterprise websites, WordPress is a popular choice for publishers and companies of all kinds. Media management within WordPress is an important component and one that, when done right, can significantly boost user…

It’s widely known that video is the most effective way of communicating your brand to your audience. It is also an extremely varied medium. Take a look at the existing videos in your media library, you’ll find videos with differing lengths, colors, brightness and density of content. All of…

Having an e-commerce platform that both provides a seamless and satisfactory shopping experience, while also serving as a powerful back-office system is crucial to business success today. As a leading e-commerce platform, Magento offers numerous essential features. Additionally, you can leverage its extensions, such as those for dedicated…

Steve Forbes, editor of Forbes Magazine, once said, “Your brand is the single most-important investment you can make in your business”. That bold statement is spot on, especially with respect to digital media. Furthermore, consistency in brand experience is crucial for building trust with users. For videos, the many useful…

Delivering videos according to the aspect ratios defined by social media for multiple devices and platforms is a growing challenge. The continuously rising volume of vertical videos and the corresponding increase in video traffic on mobile devices (now up to 57% of online videos watched) have only exacerbated the…