Attracting visitors to engage with your product videos is an excellent way to boost clickthrough rates, and ultimately, sales. The question is, how do you generate that engagement? Playlists and clickable links come to mind, but generally they appear only after a video has finished playing. For a more captivating user experience, add relevant interactivity throughout the video.

Nick Bradley
Senior API and Technical Content WriterNick is a keen API docs enthusiast with a competitive streak. He's always seeking new ways to break down complex information.