Think about the last time you bought something online—and about the last time you did that but what you purchased wasn’t something you were after when you opened your browser. What captured your attention in the search results, the assortment page, or the product page that convinced you to make the purchase?
Chances are that it wasn’t the text on a page that won you over but rather, consciously or subconsciously, you were sold by the visual media. That’s because humans are naturally drawn to visual content, which asserts an immense influence on our perception and memory of not only the world around us, but also the online businesses we patronize.
In today’s dynamic and interactive e-commerce environment, rich media is a critical component of an experience that draws shoppers to your site and that keeps them there and attracts purchases. Creating such an experience requires building and continually optimizing and managing a responsive, fast, and media-rich site, which can pose logistical and technological challenges. And they promise to be more taxing over time given the fast-paced evolution of the e-commerce and technology landscapes.
Hot off the press from Cloudinary is the free Guide to Building the Ultimate E-commerce Website, a practical, comprehensive, and instructional manual that aims at helping e-businesses leverage rich media to optimize user experience and shoot up bottom lines while boosting efficiency, agility, and control. A collaborative creation of industry experts with a wealth of experience and insight, the guide walks you through the process of transforming your site into a versatile marketplace that attracts and engages with shoppers.
Here are the topics:
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Select the Right E-commerce Platform for Your Needs
Evaluate the platforms slated for e-commerce and choose the right one for your business based on the features, notably the depth and usability of the capabilities and deployment options.
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Integrate E-commerce Platforms and CMS Early On
Establish, at the outset, integrations of digital asset management (DAM) platforms and content management systems (CMS) to create a media-first, flexible, and scalable user experience.
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Design a Fast and Complete E-commerce User Experience
Adopt the optimal approach that ensures top-notch site performance and that generates enlightening user-experience metrics even on data-rich pages.
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Leverage Best-of-Breed Media Capabilities
Identify and integrate the appropriate e-commerce components into your business’s tech stack as a prelude to implementing automation to establish, streamline, and accelerate media-first workflows.
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Exploring a Move Toward a Truly Headless Media Experience
Evaluate the benefits and opportunities offered by the headless e-commerce model and the ways in which to take advantage of the versatility, speed, scalability, and simplified media-management workflows the model enables.
Do check out the guide to turn your most important digital asset—your e-commerce site—into a visual powerhouse that helps you accomplish the following:
- Attain a higher ranking in search results.
- Keep shoppers on your site, keen on exploring your products.
- Improve conversion rates and generate sales growth.
- Earn customer satisfaction and loyalty.
Are you also interested in learning how to maximize your digital footprint? If so, contact us.
