Cloudinary Blog

As critical as it is to engage with shoppers in order to succeed in e-commerce, old-style, boring emails are far from being effective. In fact, they tend to be annoying because no one likes to read formulaic, generic messages that are sent en masse. For better results, rethink your email marketing campaigns and try out creative strategies.

Imagery and video are proven ways to promote engagement and conversion on e-commerce sites. One study found that 75% of online shoppers say that product pictures are “very influential” for their purchase decisions, with a respondent commenting, “If I can’t see it, I can’t make a decision about it.”

Modern webpages are more than just plain text. With HTML5, it’s no longer a challenge to play media on webpages. You can—and should—provide your audience with an engaging, high-quality multimedia experience on your site.

Video is one of the best ways for capturing audience attention. Product demonstrations, property tours, tutorials, and keynotes all make great content—provided that they’re readily searchable by your team and visitors alike. Even though tagging and categorization help organize videos and make them easy to find, the labeling process is labor intensive, taking time away from key tasks like creating new videos.

For years, Google has been updating its search algorithm to prioritize end-user experience, displaying the most relevant and helpful content at the top of search results. The latest—and maybe the most significant—update so far is Core Web Vitals (CWVs), which are new metrics announced a year ago that will, starting in June, begin determining search rankings. With this update, Google is being abundantly clear that visual experience of webpages is paramount.

Nonetheless, even if your company has not defined a strategy for a headless architecture—and regardless of whether you plan to use it or not—it pays to familiarize yourself with this highly valuable but somewhat complex approach.

Think about the last time you bought something online—and about the last time you did that but what you purchased wasn’t something you were after when you opened your browser. What captured your attention in the search results, the assortment page, or the product page that convinced you to make the purchase?

With Cascading Style Sheets (CSS), you can style your site and transform the related images. For example, you can create static or sticky positioning for the graphics, define backgrounds and borders, resize, and create cool filters to show off the artistry.

Resizing images with JavaScript (JS) creates nifty effects, many of which you cannot do in Cascading Style Sheets (CSS). However, even though you can automate a zoom effect with JS to enable users to zoom in and out of images, limitations abound.

With JavaScript (JS), you can create cool image animations, which are difficult to do with Cascading Style Sheets (CSS). This article describes how to—

Here are the topics:

To rotate images with JS, edit the CSS transform property. See the procedure below.