Cloudinary Blog

ClickMechanic Repairs Media Assets With Cloudinary

ClickMechanic Media Asset Management with Cloudinary

ClickMechanic, a London-based, online marketplace for automobile mechanics, has chosen Cloudinary as its media-asset manager for over five years. James Wozniak, ClickMechanic’s full-stack software developer, recently talked with us about the company’s experience with Cloudinary.

The Cloudinary Choice

“A high priority for us as an online business is to ensure that images load fast on our website”, recalled James, “We wanted to fully optimize and serve them as quickly as possible through a content delivery network (CDN) but dreaded the hassle of setup and integration.”

After some research, Cloudinary impressed ClickMechanic as a creditable service, which offered features that not only met the company’s needs at that time, but could also grow alongside the business. They decided to give Cloudinary a whirl.

The Major Benefit

One major benefit of Cloudinary is storage. ClickMechanic can upload photos of their customers’ vehicles being serviced. Their customers can then visit the ClickMechanic site to view the progress of the service being undertaken.

At times, a large number of photos are displayed, some several megabytes in size. Using Cloudinary's resizing-capability saves 25-30 GB of monthly data bandwidth. Also, by adding just a few lines of code, ClickMechanic can display thumbnails of those photos, drastically reducing load times with only minimal effort from its IT staff.

In addition, ClickMechanic’s customers appreciate seeing pictures of the mechanics online before placing an order. A most helpful feature is face detection. Even though the mechanics’ profile pictures often vary in orientation and style, ClickMechanic can display them clearly on its site after setting a single parameter on Cloudinary. “That might sound simple,” said James, “but it’s not something we would have been able to pull off ourselves.”

Other Outstanding Capabilities

Given that ClickMechanic’s tech stack is coded in Rails, James sought a tool that worked with Ruby. Cloudinary fitted the bill perfectly with its well-documented and easy-to-use Ruby gem, which proved to be a cinch to integrate into the ClickMechanic app.

James emphasized that integrating Cloudinary was an exceptionally smooth process, which required only minimal engineering effort. ClickMechanic already had the Ruby gem CarrierWave in its system; the Cloudinary gem worked with CarrierWave without a glitch.

“Cloudinary is a superior product that’s fast to set up and and then it just works—and works well,” James concluded. “We’re constantly updating our system and, even with major upgrades of Rails, we’ve never run into any trouble with the Cloudinary gem. That’s a lot of peace of mind.”

Future Plans for Media-Assets Management

In addition to photos, ClickMechanic plans to post videos on its site down the road. “I understand that Cloudinary’s capabilities for images also apply to videos, which would be a big boon for us. We look forward to it,” James added.

Recent Blog Posts

Techniques for Image Enhancement With Cloudinary

Indisputably, visual presentations of events, places, people, and even intangible things make deeper impressions and linger in our minds for longer than words or any other communication medium, hence the meteoric rise through the ages of transmitting ideas and promoting brands in the business sector through images. The recent discovery of the first image of a black hole has generated calls for techniques for enhancing digital images. Specifically, the clamor is for quality-oriented tweaks that would result in optimal display and increased visibility of slightly hidden yet important content.

Read more
Video Manipulations and Delivery for Angular Video Apps

On social media, videos posted by users constitute a significant amount of the content appeal on those platforms. From upload to manipulation to delivery, a smooth, efficient, and effective pipeline for the posting process is mandatory to ensure consistent user sessions and their steadily increasing volume. However, building such an infrastructure is a complex, labor-intensive, and problem-prone undertaking.

Read more
Green Screen Queen: Dynamic Video Transparency Fit For Royalty

If you were reading your social media or news feeds on or around June 11 this year, no doubt you came across your fair share of posts about Queen Elizabeth and her outfit-color faux pas. For her 90th birthday, she chose a solid neon green suit, and it didn't take long for Photoshop fanatics to suggest alternative designs for the Queen's green-screen threads.

Read more
Content-Aware Automatic Cropping for Video

Delivering videos according to the aspect ratios defined by social media for multiple devices and platforms is a growing challenge. The continuously rising volume of vertical videos and the corresponding increase in video traffic on mobile devices (now up to 57% of online videos watched) have only exacerbated the situation, with no letup in sight.

Read more
Use a custom function in the image delivery pipeline

Cloudinary offers a wide array of image manipulations and effects to apply to images as part of our image-processing pipeline, helping to ensure that your images fit the graphic design of your website or mobile application. Cloudinary is an open platform, and you can use our APIs, Widgets and UI to build the media management flow that matches your needs.

Read more