Cloudinary Blog

ClickMechanic Repairs Media Assets With Cloudinary

ClickMechanic Media Asset Management with Cloudinary

ClickMechanic, a London-based, online marketplace for automobile mechanics, has chosen Cloudinary as its media-asset manager for over five years. James Wozniak, ClickMechanic’s full-stack software developer, recently talked with us about the company’s experience with Cloudinary.

The Cloudinary Choice

“A high priority for us as an online business is to ensure that images load fast on our website”, recalled James, “We wanted to fully optimize and serve them as quickly as possible through a content delivery network (CDN) but dreaded the hassle of setup and integration.”

After some research, Cloudinary impressed ClickMechanic as a creditable service, which offered features that not only met the company’s needs at that time, but could also grow alongside the business. They decided to give Cloudinary a whirl.

The Major Benefit

One major benefit of Cloudinary is storage. ClickMechanic can upload photos of their customers’ vehicles being serviced. Their customers can then visit the ClickMechanic site to view the progress of the service being undertaken.

At times, a large number of photos are displayed, some several megabytes in size. Using Cloudinary's resizing-capability saves 25-30 GB of monthly data bandwidth. Also, by adding just a few lines of code, ClickMechanic can display thumbnails of those photos, drastically reducing load times with only minimal effort from its IT staff.

In addition, ClickMechanic’s customers appreciate seeing pictures of the mechanics online before placing an order. A most helpful feature is face detection. Even though the mechanics’ profile pictures often vary in orientation and style, ClickMechanic can display them clearly on its site after setting a single parameter on Cloudinary. “That might sound simple,” said James, “but it’s not something we would have been able to pull off ourselves.”

Other Outstanding Capabilities

Given that ClickMechanic’s tech stack is coded in Rails, James sought a tool that worked with Ruby. Cloudinary fitted the bill perfectly with its well-documented and easy-to-use Ruby gem, which proved to be a cinch to integrate into the ClickMechanic app.

James emphasized that integrating Cloudinary was an exceptionally smooth process, which required only minimal engineering effort. ClickMechanic already had the Ruby gem CarrierWave in its system; the Cloudinary gem worked with CarrierWave without a glitch.

“Cloudinary is a superior product that’s fast to set up and and then it just works—and works well,” James concluded. “We’re constantly updating our system and, even with major upgrades of Rails, we’ve never run into any trouble with the Cloudinary gem. That’s a lot of peace of mind.”

Future Plans for Media-Assets Management

In addition to photos, ClickMechanic plans to post videos on its site down the road. “I understand that Cloudinary’s capabilities for images also apply to videos, which would be a big boon for us. We look forward to it,” James added.

Recent Blog Posts

Automatically Translating Videos for an International Audience

No matter your business focus—public service, B2B integration, recruitment—multimedia, in particular video, is remarkably effective in communicating with the audience. Before, making video accessible to diverse viewers involved tasks galore, such as eliciting the service of production studios to manually dub, transcribe, and add subtitles. Those operations were costly and slow, especially for globally destined content.

Read more
Cloudinary Helps Minted Manage Its Image-Generation Pipeline at Scale

David first shared his thoughts at our ImageCon coverence last October and this case study is an abbreviated version of Minted’s success using Cloudinary.

Over time, Faithful renderings of the creations of the illustrators, textile designers, painters, packaging designers, marketers, and stay-at-home moms, all of whom are core contributors of the Minted world, was getting harder and harder. Legacy technology wasn’t cutting it any more—and it was time for Cloudinary to step in.

Read more
Highlights on ImageCon 2021 and a Preview of ImageCon 2022

New year, same trend! Visual media will continue to play a monumental role in driving online conversions. To keep up with visual-experience trends and best practices, Cloudinary holds an annual conference called ImageCon, a one-of-a-kind event that helps attendees create the most engaging visual experiences possible.

Read more

New for DAM: Media Library Extension for Chrome

By Sharon Yelenik
A New Media Library Chrome Extension for Cloudinary DAM

With the introduction of the Media Library Extension, a Chrome-browser add-on that streamlines the access to, search for, and management of images and videos, Cloudinary offers yet another effective tool for its Digital Asset Management (DAM) solution. Let’s have a look at how most teams are currently working with media assets and how the new add-on not only boosts efficiency, but also renders the process a pleasure to work with.

Read more
New Features Supercharge Cloudinary’s Digital Asset Management Solution.

Today, I’m thrilled to announce the launch of Apps for Digital Asset Management and a Media Library Extension for the Chrome browser, which enables easy, flexible integration with all web-based applications in addition to making asset discovery more robust and accessible to all.

Read more
Scale and Automate Workflows With Modern Digital Asset Management Systems

With building, growing, and maintaining a strong digital presence being a top priority for all brands, high-quality visual content is paramount. In fact, consumers are 40 times more likely to share visual content on social networks than on other forums. Plus, a recent study from Wyzowl found that 84% of consumers made purchase decisions after watching a video, which explains why many brands are adding more and more visual media to their sites.

Read more