Cloudinary Blog

What matters most to web users might surprise you

Is your website offering the best user experience?
 
The most common frustrations voiced by people when visiting a website are the time it takes for pages to load and the amount of bandwidth some sites eat from their monthly mobile plans. 
 
What these users might not realize is that, in many cases, the culprit is the same: website image performance. Ensuring images are optimized is particularly important to businesses who manage these sites since they account for the majority of the downloaded bytes on a web page, and can slow down load times considerably. 
 
For web developers, image performance is key. Cloudinary can help you automate image optimization, and avoid the pitfalls that can waste users’ time, money and bandwidth, and hampers your site’s performance, which negatively impacts your company’s bottom line. 
 
Check out the infographic below, where you will see the impact that page load time, as well as image format and quality, can have on the user experience.
 
 
Image performance infographic
 
 

Recent Blog Posts

Hipcamp Optimizes Images and Improves Page Load Times With Cloudinary

When creating a website that allows campers to discover great destinations, Hipcamp put a strong emphasis on featuring high-quality images that showcased the list of beautiful locations, regardless of whether users accessed the site on a desktop, tablet, or phone. Since 2015, Hipcamp has relied on Cloudinary’s image management solution to automate cropping and image optimization, enabling instant public delivery of photos, automatic tagging based on content recognition, and faster loading of webpages. In addition, Hipcamp was able to maintain the high standards it holds for the look and feel of its website.

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New Image File Format: FUIF: Why Do We Need a New Image Format

In my last post, I introduced FUIF, a new, free, and universal image format I’ve created. In this post and other follow-up pieces, I will explain the why, what, and how of FUIF.

Even though JPEG is still the most widely-used image file format on the web, it has limitations, especially the subset of the format that has been implemented in browsers and that has, therefore, become the de facto standard. Because JPEG has a relatively verbose header, it cannot be used (at least not as is) for low-quality image placeholders (LQIP), for which you need a budget of a few hundred bytes. JPEG cannot encode alpha channels (transparency); it is restricted to 8 bits per channel; and its entropy coding is no longer state of the art. Also, JPEG is not fully “responsive by design.” There is no easy way to find a file’s truncation offsets and it is limited to a 1:8 downscale (the DC coefficients). If you want to use the same file for an 8K UHD display (7,680 pixels wide) and for a smart watch (320 pixels wide), 1:8 is not enough. And finally, JPEG does not work well with nonphotographic images and cannot do fully lossless compression.

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 New Image File Format: FUIF:Lossy, Lossless, and Free

I've been working to create a new image format, which I'm calling FUIF, or Free Universal Image Format. That’s a rather pretentious name, I know. But I couldn’t call it the Free Lossy Image Format (FLIF) because that acronym is not available any more (see below) and FUIF can do lossless, too, so it wouldn’t be accurate either.

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