Cloudinary Blog

Cloudinary’s Ultimate DAM Guide: the Definitive Resource for Managing Digital Assets

Introducing The Ultimate DAM Guide

In today’s Visual Web, images and videos, collectively called digital assets, catch the eyes of audiences much more readily than text, hence the predominant need to make digital assets engaging and compelling. Creating them is just the start, however. Other challenges are nontrivial and daunting, including the following:

  • How and where to store assets
  • How to ensure a single source and provide transparent edits for cross-team collaboration, which invariably involves a multitude of professionals: photographers, photojournalists, graphic artists, video producers, marketers, developers
  • How to optimize assets for quality and performance
  • How to load assets fast in multiple viewing devices worldwide

Undoubtedly, digital asset management (DAM) is an ongoing process that comprises numerous steps and that requires unique expertise and skills as well as seamless coordination. Hot off the press is Cloudinary’s Ultimate Digital Asset Management Guide, which takes you through the entire journey of implementing DAM. Specifically, the guide is broken out into six chapters to address each step:Cloudinary’s Ultimate DAM Guide: the Definitive Resource for Managing Digital Assets

Webinar
Marketing Without Barriers Through Dynamic Asset Management

Have a look. Not only will you find the content enlightening and instructive, it promises to serve as a useful long-term reference as you proceed to implement DAM and keep maintaining it as an essential initiative for your organization.

About Cloudinary

Cloudinary provides easy-to-use, cloud-based media management solutions for the world’s top brands. With offices in the US, UK and Israel, Cloudinary has quickly become the de facto solution used by developers and marketers at major companies around the world to streamline rich media management and deliver optimal end-user experiences.

For more information, visit www.cloudinary.com or follow us on Twitter.


Further Reading on Digital Asset Management

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