Calling all brands using Salesforce Commerce Cloud (SFCC)! Are you looking for ways to revolutionize your shopping experience with the latest image and video capabilities that engage both new and returning shoppers?
Cloudinary’s innovative platform is now available for all brands using SFCC regardless of architecture. Whether you’re on Composable Storefront or the traditional Salesforce Commerce Cloud B2C Commerce Cartridge, you can simplify and automate the process of managing, transforming, optimizing, finding, and delivering metadata-enriched images and videos throughout your entire Commerce Cloud store, including product images and videos, category assets, and site catalogs.
SFCC users can now apply the myriad of Cloudinary customizations to create compelling visual experiences via engaging videos, AR, chatbots, and social media features.
The benefits of Cloudinary’s integration with SFCC don’t stop there. Let’s dive into the top five reasons why you as a brand should add Cloudinary to your SFCC tech stack today.
Brands often spend hours searching through folders, drives, and cloud storage for assets, then repurposing those assets to meet the needs of the new experience.
With Cloudinary, all images and videos from across the organization are now housed and managed in a single location.
Cloudinary’s modern asset management solution optimizes workflows and speed-to-market by helping marketing, creative, merchandising, and e-commerce teams efficiently find and reuse content for any channel. Cloudinary also ensures seamless orchestration of hundreds of thousands of images and videos for product and content catalogs. This enhanced scale and efficiency, along with improved collaboration, leads to better ROI for technology- and experience-based investments.
For example, PUMA and Cloudinary successfully slashed core image process times from 15 hours to 10 minutes. Similarly, Mecum Auctions reported that it took “1/100th of the time” to optimize images for online advertising campaigns with Cloudinary.
SFCC users find themselves having to figure out workarounds, take on time-consuming manual tasks, and jump through hoops to add video to their shopping experiences. Cloudinary takes all that pain away with out-of-the-box AI-powered video capabilities that help businesses upload, store, search, resize, optimize, curate, moderate, and deliver on-demand videos.
With Cloudinary, SFCC users can incorporate the following video capabilities into their digital shopping experiences:
- Image-to-video transformations.
- Pan and zoom.
- Left to right pivoting.
- Transcoding examples.
- Guaranteed video performance.
- 10-second video previews.
Videos increase conversions and decrease returns. Since adding Cloudinary to their tech stack, Paul Smith has seen a 45% increase in sales for products where video is included.
Cloudinary has been invested in this transformation for years and recently introduced new generative AI features. As a result, SFCC users can now rely on Cloudinary to incorporate the power of AI and programmable media into the SFCC tech stack.
Joint customers can seamlessly automate, transform, customize, and deliver exceptional visual experiences. The integration optimizes raw assets and reused content for diverse channels in minutes, eliminating all repetitive and tedious tasks.
For example, Mecum Auctions has saved 2,000 working hours by automating the image upload process with Cloudinary.
Every second matters when it comes to page load times.
Google found that when a page takes three seconds to load, bounce rates are 32% higher than if the page loaded in one second. These load times also play a critical factor in a website’s ranking on search engines.
Cloudinary boosts organic web traffic by optimizing image and video file sizes for every device, format, browser and bandwidth, reducing page load times and improving Google core web vitals ranking.
After using Cloudinary’s AI-powered optimization and automation to reduce images and video sizes:
Cloudinary is a composable solution that offers pre-built integrations with today’s top content management systems (CMS).
Whether using traditional or composable storefront architecture, SFCC customers can also integrate Cloudinary into their CMS, making it easy for marketers and designers to tap into the company’s single source of truth for images and videos. The same assets being used on PDPs and PLPs in the shopping experience can easily be used for marketing and promotions on webpages, banners, and more.
This enhanced tech stack interoperability boosts ROI while improving speed-to-market for experiences, products, and promotions.
Bonus sixth tip!
Salesforce customers using Commerce Cloud, Marketing Cloud, and Page Designer can reduce their total cost of ownership (TCO) when they utilize Cloudinary’s other Salesforce integrations. Cloudinary enables easy editing and retouching of assets with Salesforce Page Designer and efficient embedding of images for web and email campaigns with Salesforce Marketing Cloud.
Are you envisioning how these exceptional benefits can impact your Salesforce Commerce Cloud storefront or traditional Salesforce Commerce Cloud B2C Commerce Cartridge? We are too. Contact us today to see how we can make the most of your SFCC experience.
