Results for Tag ‘Video’

Video storytelling is one of the most effective means of conveying messages to your audience. It’s also a popular marketing tool because most people are automatically drawn to video. In e-commerce, if accompanied by attractive images and a compelling narrative, video storytelling uniquely connects with potential customers without fail.

Videos make websites more engaging and lively, promising audience “stickiness” and return visits. However, research studies show that slow startup or playback stalls of video often leads to visitor loss. In fact, Akamai found that after a two-second delay, each additional second of stalling could cost you a 6% depletion…

On social media, videos posted by users constitute a significant amount of the content appeal on those platforms. From upload to manipulation to delivery, a smooth, efficient, and effective pipeline for the posting process is mandatory to ensure consistent user sessions and their steadily increasing volume. However, building such…

Delivering videos according to the aspect ratios defined by social media for multiple devices and platforms is a growing challenge. The continuously rising volume of vertical videos and the corresponding increase in video traffic on mobile devices (now up to 57% of online videos watched) have only exacerbated the…

A successful media publisher since 2004, Mediavine owns and runs popular sites like The Hollywood Gossip and Food Fanatic. In 2013, Mediavine expanded its service offerings to over 3,900 publishers to include ad optimization, video monetization, and influencer-marketing campaigns. A long time Cloudinary customer for image-management, Mediavine turned to…

Recent studies have shown that consumers are increasingly relying on online videos to shop around, learn about products, and make purchase decisions. Given that the online audience watches over 50% of videos on mobile devices, marketing through videos on eCommerce sites is a paramount strategy. We are thrilled…

As technologies advance apace, the volume of online videos continues to increase fast. Instagram, WhatsApp, Facebook, YouTube, TikTok are just a few platforms among many that massively share and distribute videos around the clock. In addition to cloud-based video compression solutions like Cloudinary, local video compression methods using libraries…

Everyone today is vying for consumers’ attention. Brands and marketplaces are all searching for a competitive edge in their direct-to-consumer channels to win and retain brand loyalty. In this crowded market, marketing teams recognize that a visual mobile and web experience is mission-critical for enhancing conversions, revenue, and customer loyalty.

The future of marketing depends on dynamic visual experiences. Marketers must connect with customers across multiple channels – the web, mobile, kiosks, email, search, and social as well as print and real time events. They must build brand awareness in increasingly noisy (and competitive) marketplaces. To rise above the…