Cloudinary Blog

Media-Optimization Strategies to Enhance Digital Experience

Optimize Visual Media for a Fast and Captivating Digital Experience

Did you know that humans process imagery 60,000 times faster than text? In fact, 90% of the information our brains process is visual, which makes it seem a no-brainer—pun intended—that brands are connecting with consumers through visual content online. However, adding media assets like images and videos to websites comes with a tradeoff: the more media, the heavier the site, which results in a noticeable slowdown in page loads and a reduction in content quality.

On June 16, I hosted a webinar entitled Media Optimization Strategies to Enhance Digital Experience with Henry Stewart Events. During that session, I explained why e-businesses must understand the critical role that the quality of digital experience plays in boosting web performance, engaging with consumers, and, ultimately, raising brand recognition. Below is a recap.

Be Sure to Complete the Media Lifecycle

The media lifecycle involves many steps, from creation to final delivery. As shown in the chart below, a separation often exists between the typical digital asset management (DAM) pieces (source, manage, share, and generate) and the last mile of the user experience (optimize, deliver, and measure). Your goal is to connect those two entities with a media-experience platform like Cloudinary.


Web Performance Directly Affects the Bottom Line

Unoptimized images are often the main cause of page bloat. According to HTTP Archive, a look at the 90th percentile of the distribution of page weight showed that images accounted for almost 75% of the total. That doesn’t even account for online videos, a medium that will make up more than 82% of all internet traffic by 2022.

Why is page weight important? Well, Google determined that 40% of visitors would abandon a site if a page takes more than three seconds to load. That’s a huge loss in conversions and sales due to poor web performance.

Search engine optimization (SEO) also plays an important role here. Recently going into effect are three Google metrics called Core Web Vitals—Large Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)—which will continue to evolve with time. Optimizing webpages to align with those recommended metrics ensures that your website not only ranks well in search results, but also delivers a positive user experience that will keep visitors engaged.

Automation of Web Performance Is Key

Creating engaging web experiences today involves strategizing for the best of both worlds: you want to have all the visual and compelling content that consumers love to see, but you also need for websites to perform at the most efficient levels possible. Prioritizing one over the other doesn’t work in today’s competitive landscape.

To achieve both of those results with ease and efficiency, see the media-optimization checklist below, which lists the actions you must take to enhance web performance throughout the entire media-asset lifecycle: from creation to the final touchpoint of the user experience.


As well, quality-led optimization is important. You must answer these four questions for each of your images:

  • Can you set compression or quality at a specific numerical value?
  • What are the considerations for the image content, e.g. range of colors, gradients, etc.?
  • In what size do you intend to use the image, e.g. thumbnail versus primary product image?
  • How much traffic is the image likely to get?

Manually performing those steps in the checklist is costly and time consuming. Multiply that by all the devices, screen sizes, browsers, and connection speeds to optimize for and it becomes extremely overwhelming, especially given that there are approximately 24,000 different Android devices alone. It’s impossible to optimize thousands of assets manually and in a timely manner, let alone that the metaphorical goal post is always moving.

Automation enables you to scale faster, pivot more readily, and innovate. With AI, teams can create and maintain compelling visual content that engages and converts customers, time and time again.

Grow Your Business With Visual Online Experiences

As challenging as it is to deliver high-quality visual experiences, you can do so with the right platform and technology. Cloudinary’s Media Optimizer can help you achieve quality-led optimization by automatically delivering images and videos in the format and quality that suit all the end-user devices, browsers, and connection speeds. In other words, with Cloudinary, you can easily and efficiently complete the entire media lifecycle.

For more in-depth insights on how to grow your business by delivering a captivating user experience through fast web performance, view the full webinar. To learn more about how Cloudinary can help you achieve your visual-media goals, please contact us.

Recent Blog Posts

Overlaying Glasses Or Masks on Avatars With Vue.js and Cloudinary

Deep learning, a subset of machine learning, breaks down tasks in ways that make all kinds of machine assists possible. With deep learning, you can identify images by machine, i.e., instead of hand-coding software with specific instructions for a task, you train the machine with large amounts of data and algorithms that enable it to learn how to perform the task.

Read more
On-Demand Viewing of Live Video Presents New Opportunities

In early 2020, Cloudinary was planning its fourth annual ImageCon conference, a two-day event in the heart of San Francisco, where we’d congregate with curious digital-media minds to brainstorm best practices for media management. Instead, the COVID-19 pandemic forced the entirety of ImageCon 2020 online. As with all other events being planned, we had to overhaul the content to be communicated on video. Gratifyingly, we found the right partner—the event platform Bizzabo—to turn that into a reality.

Read more
Why the Future of E-commerce Is Live

In a previous post, I discussed how “going live” is gaining popularity across industries and verticals. What began as a way for gamers to jam together has evolved into a medium for broader entertainment and business purposes. To continue the conversation, this post unpacks the current trends of shoppable live streams to shine a light on how brands are leveraging “lives” to connect with shoppers in new ways.

Read more
An Overview of Live-Streaming Video Trends

“Let’s go live.” For decades, that’s what newscasters say as they cut to real-time footage of a colleague reporting in the field. The live-video feed adds visual interest and perspective to a story beyond what can be communicated by someone sitting behind the news desk. In the same way, live-streaming video nowadays adds context to other consumer environments. From gaming and events to shopping and social media, “going live” enhances everyday experiences, and it’s something anyone can do with relative ease.

Read more